{"signature": "0x42785438f6e7a4d8d947c60981126206ad28a9b028a74bd41d734916b09b0b4d325eeaf568cdf914876d77a35d007b9c82d9e9e23319ff05a4e2b3ed6af1b3e41b", "application": {"round": "0xdd906d46876ec8a10e4cf80fb5c4992091e87e46", "answers": [{"type": "email", "hidden": true, "question": "Email Address", "questionId": 0, "encryptedAnswer": {"ciphertext": "YckSFM7Gy87GKKbwaZthA3vQQpO6fqXAydUZgC63vAH+Nh8jz/0F7ICN/yIvsxyC", "encryptedSymmetricKey": "a53e65e5e905c43c697392e56410534c9dbbcba4ef0d8540812bd4f868c9c2a4ebce226b7040921820660550e3772f01901af048b445b9d476bbe43aef4687e7a1865ff84fee0b83b09694b349ec6b163c1f851633f658b17ecfe0fff7cfa78cc8966ea0b34a03c9c1ede44a8737d2c2095da1ba78d68109fd934df299710d6f0000000000000020ace9a17958f8f3c09600edb2081b2df07215c3092bdabe911bc567b30c21a5472d5139d519cd43c2394ae155f304b687"}}, {"type": "dropdown", "answer": "Yes", "hidden": true, "question": "Please confirm the Payment Wallet you have provided is on Polygon PoS and can accept MATIC", "questionId": 1}, {"type": "paragraph", "answer": "At its core Selfie.Live delivers signed digital collectibles as NFTs and high resolution images to our fan consumers. Frames allow us to incorporate integrated sales modules, gaming modules and other engagement vehicles within a contained ecosystem.  We can power our ecosystem through Warpcast or other Farcaster enabled clients. We can also build the same functionality within our own apps, including our celebrity signing app that shows the celebrity\u2019s earnings and rewards. Our celebrity app includes an embedded web3 wallet that can easily power all different kinds of dApp functionality to provide additional fan engagement tools for the celebrity, including a domain name system, metaverse rooms, etc.\n\nThe solution we are proposing is a multi-stage approach to getting existing and new users into our Frames experience. We would like to get a key Influencer within the Farcaster network to become a signer using Selfie. As such, we can use a series of Frames to do this.\n\nWe prep the community with a poll and input form. Casters indicate the user name of the person they would most want to get a signed image from.\nWe recruit the top person to join Selfie as a celebrity signer.\nWe work with the signer for a charitable cause to be given for paid signings.\nWe invite the community to pre-sign up using a different Frame.\nWe promote through socials and other PR for the world to get an opportunity to get 1 of X# of signed images with all others getting a commemorative image.\nWe build the acquisition frame and run the promotion.\n\nTo get more understanding of Frames and how we can use them, our team built a small Frame around this use case.\n\nHere is one example use case where the celebrity is Jaxson Dart, American Football Quarterback for Ole Miss, a USA University.\n\nSelfie.Live submits a cast with an embedded Frame. The message states \"Jaxson Dart is signing autographs now!! Click continue for your chance to get an autograph\".\nThe user sees our cast in their Farcaster feed, enters their mobile phone #, and hits the Continue button.\nThe Selfie.Live backend services create a Selfie account for the user and associates that user\u2019s Farcaster username to the new account.\nThe user is prompted to pick 1 of 4 pictures of Jaxson Dart (the celebrity) that they\u2019d like signed.\nTransaction processing is the next step. The user goes through the process to pay for the signed image if it is a celebrity pay option, using MATIC or directed to a fiat option.\nOnce the transaction has been completed, Selfie shows a message telling the user what to expect next.\nAt this point the Frames experience is complete\nThe Selfie.Live backend services submit the selected photo to the celebrity, which the celebrity sees in our iPad app.  The celebrity autographs the photo.\nSelfie then Direct Casts the user informing them that their photo has been signed.  We give them a link to download the Selfie fan app and tell them to use their mobile # to login and view their new autograph.  At this point they can also take ownership of the NFT.\nSelfie will also adjust our Selfie.Live Fan App to allow the user to post into Farcaster/Warpcast.\n\nA video showing a prototype of the above Frames experience can be viewed here: \nhttps://www.youtube.com/watch?v=8lfKwJJT-48\n\n", "hidden": true, "question": "Explain your project's consumer-centric approach and how it innovatively uses Farcaster Frames to enhance user experience", "questionId": 2}, {"type": "paragraph", "answer": "Selfie.Live connects celebrities to fans to improve fan engagement and loyalty. Fans can submit a picture to the celebrity for digital signing. Selfie is being used by hundreds of famous music artists, athletes, film stars and others and they have signed thousands of fan submitted images. This consumer facing business has numerous line extensions in progress including web3 domain names for building fan loyalty and creating ease of use of crypto wallets and storage, AI driven celebrity video avatars for custom video messaging, NFT collectible series for signed and unsigned version, digital asset storage and more. Selfie uses Polygon and sees a tremendous connection to using frames for building out additional interaction and platform use by the consumer. Our goal is to engage 100,000 celebrities within 3 years and leverage their social media followings to build millions of excited and engaged users.\n\nWith Frames, we can shorten the acquisition time cycle. Consumers will engage directly with the content and we will add elements of engagement that can be AB tested against an evolving baseline. Within the frame, consumers will be able to choose an image and pay for its signing with MATIC, fiat or rewards tokens. Accounts can be set up directly into our backend system, then validated when consumers get a notice that their image has been signed. This cuts out a lot of friction when asking consumers to download the app first, then go through the process to choose an image to send to a celebrity.\n\nOnce we have the structure in place, an unlimited number of celebrities can be added to keep the excitement level high with consumers. We could have a famous soccer player on for 3 days, then switch to a Cricket star, then an author or a film star, race car driver etc.\n\nWe can also build in sponsored deals where Nike or Citi or others may want to provide 50 signed images for free. Again, once the framework is ready, we can layer in any number of opportunities.\n", "hidden": true, "question": "Describe how your project uses Farcaster Frames in a novel or unique way to solve a consumer problem or create new opportunities.", "questionId": 3}, {"type": "paragraph", "answer": "Polygon is our blockchain of choice and we run our naming system, our identity verification provenance system to ensure the celebrity is real and that they are signing the images, our token rewards system and other aspects of our tech stack.\n \nWe mint photos that celebrities sign as ERC721 NFTs on Polygon.  This will be done after the user chooses a photo (1 of 4 options) that they would like a celebrity to sign.  Once the NFT is minted, the user is notified via a Farcaster cast.  See \u201cExperience\u201d response for more.\n\nCelebrities are also assigned a wallet and a domain name that mints on Polygon. The format is celebritytelegramhandle.selfie. We are also building out an integrated wallet and features such as celebrity Top Level Domain upgrade option for fans to show their support such as yourname.celebrityname to act as the wallet public key alias. This is all done on Polygon PoS.\n", "hidden": true, "question": "Describe how your project functions independently on Polygon PoS", "questionId": 4}, {"type": "multiple-choice", "answer": "NFT innovation", "hidden": true, "question": "Select from the provided categories or specify other if none of these are applicable", "questionId": 5}, {"type": "paragraph", "answer": "We have extensive experience with blockchain including the Polygon Network. Our team has built Web3 domain name systems using Polygon, our platform uses Polygon and our team prefers Polygon. We also have other chain expertise from Ethereum, to Celo, to XDC, Hedera, and more. Our traditional tech expertise is vast with all technologies commonly used in our wheelhouse. We have built test cases using Frames and ready to build out numerous use cases.\n", "hidden": true, "question": "Describe your team's relevant expertise in developing in Web3 and (if applicable) with Farcaster Frames.", "questionId": 6}, {"type": "paragraph", "answer": "https://docs.google.com/spreadsheets/d/1kgCXr7LepSkwRkqdseK3JZ1whRGBpvNx/edit?usp=sharing&ouid=110402654614682357369&rtpof=true&sd=true\n\nThe best way to view the data is through the spreadsheet. We are also being conservative and feel that with Polygon and Farcaster support, we can significantly increase the overall community. Once our infrastructure is in place, we can expand exponentially.\n\nFarcaster Frames Grant Milestone and Budget\n\nMilestone 1\nDate Completed October 16, 2024\nMatic Released: 100,000\nDetail Work and Marketing Initiatives\n\nPhase 1 of the infrastructure and campaign require significant planning and activities that will ensure long term success of a platform build approach. This is a strategic move by all parties to bring in new users longer term while building into the existing members in the short term. Elements to be planned and readied for execution will include:\n\nCampaign Planning, UI, UX\nFrame 1 - Poll for Influencer\nPromotion of Frame 1\nAnticipating 500 responses to Frame 1\n\nActions \ndApp Goals, Personnel Resources, UI and UX Vision, Tech Stack, API Review, Server Needs with Vercel, Other Server and Tech Needs, UX Flow, UI Screens\n\nMetrics\nDaily Active Addresses\t50\n# of Polygon Transactions\t500\nFrames Deployed\t\t1\n\nMilestone 2\nDate Completed November 1, 2024\nMatic Released: 150,000\nDetail Work and Marketing Initiatives\n\nPhase 2 is where the infrastructure is finalized to sustain longer term asset swaps for celebrity imagery and integration with the backend of Selfie.Live. We will also deploy Frame #2 for the following:\n\nFrame 2 - Pre-Register and Selfie Account Signup\nPromotion of Frame 2\nAnticipate 2000 signups\n\nActions\nTech Stack Builds, Creative Integration, Local Deployment and Testing, Staging Server Testing, Frame 2 Marketing\n\nMetrics\nDaily Active Addresses\t200\n# of Polygon Transactions\t2000\nFrames Deployed\t\t1\n\n\nMilestone 3\nDate Completed December2, 2024\nMatic Released: 250,000\nDetail Work and Marketing Initiatives\n\nPhase 3 is where we run the campaign with the celebrity/influencer. We run weekly sprints and adjust as needed along with AB testing on creative and messaging. Our main effort is on promotion and marketing outside of the Farcaster/Warpcast space as we bring new users to the platform.\n\nDeployment and Marketing\nFrame 3 \u2013 Signing Integration\nPromotion of Frame 3\nAnticipate 10,000 submissions\n\nActions\nLaunch, Post-Launch Stabilization, Marketing, AB Testing, Message Adjustment, Report Generation\n\n\nMetrics\nDaily Active Addresses\t400\n# of Polygon Transactions\t20000\nFrames Deployed\t\t1\n", "hidden": true, "question": "Please provide key milestones with budget for integrating Farcaster Frames and developing your application. You can link to a spreadsheet outlining this information.", "questionId": 7}, {"type": "paragraph", "answer": "Our success follows our celebrity engagement. We have implemented our pay for signing model and celebrities and their managers and the events they attend drive the usage. Celebrities promote on their social channels. We are also building sponsorships that will promote via their media channels. With a targeted Frames campaign, we can build our own promotion pan and leverage the celebrity\u2019s network for user engagement. We also have a tokenized rewards program using tokens as rewards for performing actions. We can create a specific token reward program specifically for the application usage. The rewards token will form the basis for an allocation of airdropped exchange listed tokens each year or specific time period.\n\nPromotion within the Farcaster community will evolve as new ways to reach our audience are developed. Creating a channel, pinned casts, fresh content and participation in discussions should give us a decent level of penetration. \n\nHowever, the goal will be to expand the audience and bring new people into Farcaster and Warpcast. This goal will be supported by:\nExclusive offerings of certain celebrity signings only available on Farcaster.\nPress releases and other social media postings\nCelebrity and sponsor promotion.\n\n\nFor example, we are in discussions with a major Pizza company in the US to put a QR code as a sticker on their boxes to promote a time based event for NASCAR.\n", "hidden": true, "question": "What is your plan for driving user adoption of your application", "questionId": 8}, {"type": "paragraph", "answer": "We project usage based on the celebrity interaction event. Concentrating on one use of Frames for a single celebrity, we can then extrapolate expanded use to our entire celebrity base as it expands.  See the below spreadsheet link and Usage Sheet. If we target 100,000 acquisitions per campaign per celebrity, we can drive significant transaction quantities. We can also pull people into Warpcast through celebrity promotions on their social media like Instagram. Multiply by hundreds and thousands of celebrities over time and the numbers go exponentially high.\n \nSee the spreadsheet above and the google sheets with the link.\n\nWe are being very conservative. If we can get a Farcaster/Blockchain/Crypto influencer and work across all marketing channels with Polygon, Farcaster, the Influencer and our teams, we should expect 10\u2019s of thousands of submissions for the final outcome. \n\nOnce we achieve our results with the existing audience, we can start working with our general celebrity base to bring in new audiences around racing, sports, music and more.\n", "hidden": true, "question": "Describe how your project will increase DAA and transaction volume on Polygon PoS.  Provide estimates on the expected volumes over the next 60 days.", "questionId": 9}, {"type": "paragraph", "answer": "Selfie has over 200 celebrities on our platform with country stars like Jelly Roll and Lee Brice signing thousands of images. We have over 20,000 app downloads. Our partnerships include Logano Racing, Hippo AI Video, Southern Entertainment and others. We have active proposals with NASCAR and sponsors such as Jack Links, Hunt Brothers Pizza, AB InBev and growing.", "hidden": true, "question": "If applicable, describe any existing user base, partnerships, or traction your project has achieved. Include metrics if available.", "questionId": 10}, {"type": "dropdown", "answer": "Yes", "hidden": true, "question": "Do you understand and agree to complete Gitcoin's KYC process before processing payments?  All grantees receiving more than $15K will be required to complete KYC/KYB.", "questionId": 11}], "project": {"id": "0x6308caa566539ea18396397bd1001a59f5d0dff5684ab99a14c7e3a7bb1b25c5", "title": "Selfie.Live", "logoImg": "bafkreiha3ybfvmzdgrebbtwma7y6q4hel2igectad5trgi3ryekcgqe3gu", "metaPtr": {"pointer": "bafkreiciqvynbi4qqkl36ewq4j6jesc7zdvp2pzpdahiw72zkb6le5t3nm", "protocol": "undefined"}, "website": "https://www.selfie.live", "bannerImg": "bafkreihskivme4daqzlabl2fjip6otered47luk54rjy4knrky7hj6hmlq", "createdAt": 1726077200274, "userGithub": "", "credentials": {}, "description": "Selfie.Live connects celebrities to fans to improve fan engagement and loyalty. Fans can submit a picture to the celebrity for digital signing. Selfie is being used by hundreds of famous music artists, athletes, film stars and others and they have signed thousands of fan-submitted images. Our consumer facing business has numerous line extensions in progress including web3 domain names for building fan loyalty and creating ease of use of crypto wallets and storage, AI driven celebrity video avatars for custom video messaging, NFT collectible series for signed and unsigned versions, digital asset storage and more. Selfie uses Polygon and sees a tremendous connection to using frames for building out additional interaction and platform use by the consumer. Our goal is to engage 100,000 celebrities within 3 years and leverage their social media followings to build millions of excited and engaged users.", "lastUpdated": 0, "projectTwitter": "selfiedotlive"}, "recipient": "0x7675880bF31A3C89f48827c7d26E218ead45eF5c"}}