We have three Northstar metrics:
1. Number of wallets connected to real or virtual mobile numbers
2. Transaction frequency per wallet per week (for sending assets)
3. Average value per transaction (fungible token)
Our TVL equivalent metric is #1 x #2 x #3. 

All this data will be available to the team via an analytics dashboard (Mixpanel or Hotjar) but can also be tracked on-chain. 

Our near-term key project milestones are:
1. February '24: Integrate Coinbase embedded wallet. Trackable via our web app. 
2. March '24: Release Ultimate Digits web-app beta. Trackable via our web app URL. 
3. April '24: Release Ultimate Digits Telegram bot (here we'll enable you to also link your Telegram handle to your wallet, in addition to your real and virtual mobile numbers). Trackable since we'll list the bot name, and hyperlink to it on our website. 

With milestones #1 and #2, we aim to achieve traction of 20k connected wallets, of which, 10% i.e. 2k would be transacting users, at an average frequency of once every two weeks. We estimate the average transaction value (not median) to be ~150 USDT. We also estimate the referral K-factor at this point to hover around 1.3. All this data can be available on-chain and we also intend to expose a partial view of our analytics dashboard to our community to win their trust. 

Our longer-term roadmap includes decentralized VOIP and other features being built atop the Ultimate Digits protocol - some of these would be by us, but most by other developers, whom we'll incentivize via hackathons. 

Below are the longer-term milestones:

**Current:**
- Testnet v3 (React web app); 
1. Purchasing virtual mobile numbers as NFTs.
2. Linking mobile numbers to crypto wallet addresses.
3. Using phone number identifiers instead of wallet addresses to send/receive crypto.
- Registry for virtual NFT phone numbers.
- Classification of phone numbers into categories for price determination and auction rules setup.
- NFT contracts with virtual phone numbers.
- Rule-based AI for recommendation algorithm to suggest people virtual phone numbers for purchase based on their searched integer strings.
- Magic Labs integration.
- WalletConnect integration. (Ongoing)
- Coinbase integration (Ongoing)

**Milestone 2 (July to October 2024):**
- Mainnet v1 (React web app).
- Fiat onramp integration.
- Two token utilities go live. 
- NFT checkout integration with Transak.
- Twilio integration (for onboarding).
- CMS v1 with Plerdy integration. CMS = admin dashboard.

**Milestone 3 (November to January 2025):**
- DAO governance setup via Snapshot **(completed early).**
- Flutter app testnet v1 (feedback via Canny).
- SendGrid or Brevo integration.
- Fractal ID integration (for optional user KYC).
- Fractal ID integration (for Fractal logins).
- REST API for dAapp integration (wallet-focused).

**Milestone 4 (February to April 2025):**
- REST API for dAapp integration (wallet-focused).
- Flutter mainnet - release APK and TestFlight access.
- Mainnet v2 (web app).
- V1 release of Web3 notifications service -> text/SMS messages (additional token utility)
- CMS v2.
- Staking pool (additional token utility).
- Produktly or Appcues integration to improve user activation rates.

**Milestone 5 (May to July 2025):**
- V1 release of Web3 notifications service -> push notifications.
- Web3 phone numbers <> RWA numbers relay.
- Ultimate Rewards module v2.
- Play Store and App Store release.
- Multi-Factor Authentication v1 (additional token utility).

**Milestone 6 (August to October 2025):**
- Decentralized VOIP (dVOIP) testnet.
- Integration exploration with BlockLess for node management for dVOIP.
- Molly fork testnet.
- MVNO integration commencement.

**Milestone 7 (November to January 2026):**
- Decentralized VOIP v1 (additional token utility) [feedback via Canny or ProductLift].
- Molly fork v1 (additional token utility) [feedback via Canny or ProductLift].
- CMS v3.
- Additional chain support.
- Tawk integration for community support.
