
### Phase 1: Content Creation and Social Growth

**Description**: This phase focuses on continuously producing web3 content such as animations, stories, live streams, and exploring various media formats like spaces and podcasts. It involves providing tools and resources to the community and other SEI projects, fostering education and community building. The aim is to experiment with decentralized creativity, enabling community-driven content creation. Initial funding will support content production, subscriptions, licensing, AI tools for efficient production, and paying creators.

**Key Milestones**:
- **Content  Creation and Experimentation**: Launch initial set of web3 content (animations, stories, live streams).
- **Community Engagement and Feedback**: Conduct live streams and community events to gather feedback.
- **Expansion into New Media Formats**: Explore spaces, podcasts, and other formats.
- **Supply SEI Projects with Tools**: Provide animation and illustration tools, such as rigs, to SEI projects and the community, helping them create their own content and achieve their goals.

**Grant Use**: Funding for content production, animation resources, live streaming equipment, marketing and outreach, community event organization, equipment, software, production costs, and providing tools to the SEI community.

### Phase 2: Collaborations and Onboarding

**Description**: This phase aims to collaborate with web2 and traditional media projects, featuring them in content to onboard their audiences. It focuses on building relationships and partnerships to bring SEI lore and characters to new places, expanding the community. Funding will be used for partnership development, collaborative content production, and outreach.

**Key Milestones**:
- **SEI Partnerships**: Collaborate with SEI projects to create joint content and onboard new audiences.
- **Web3 Partnerships**: Partner with web3 projects to expand the community beyond SEI.
- **Web2 and Beyond**: Engage with web2 and traditional media projects to bring their audiences into web3.

**Grant Use**: Funding for partnership development, content production costs, outreach and engagement, integration tools, marketing, and onboarding resources.

### Phase 3: Platform Development

**Description**: The goal of this phase is to design and develop the Crossover platform to facilitate decentralized creativity and community engagement. It includes launching a beta version to gather user feedback and refine features, followed by the official launch with full functionality and robust community features. Funding will support the design, development, testing, and promotion of the platform.

**Key Milestones**:
- **Platform Design and Development**: Create the initial design and begin development of the Crossover platform.
- **Beta Launch and Testing**: Launch beta version of the platform, including community engagement tools and blockchain integration.
- **Full Platform Launch and Growth**: Officially launch the Crossover platform, with full functionality and robust community features.

**Grant Use**: Funding for hiring developers, UI/UX designers, and project managers, continued development, beta testing, user feedback collection, final development costs, marketing and promotion, and ongoing community support.

### Timeline & Viability

The timeline for these phases is highly dependent on potential funding offers. No funding means slower and bootstrapped, funding support means speed and potential higher scalability.  Each phase is designed to progress simultaneously, with priority given to content creation and social growth, followed by collaborations and onboarding, and finally, platform development. This phased approach ensures that each area can be developed effectively, driving user adoption and participation within the SEI community and beyond.

**Phase 2+3 are mostly stretch goals via funding**: In the early stages of the project and without significant funding, the development of a comprehensive platform wouldn't be feasible. However, it is where we aim to get to. We believe we have the expertise and experience to create an innovative onboarding platform for the creator economy that isn't based on turbulent memecoins but instead on sustainable earning mechanisms for creators and audiences alike.
