As each startup will have a different objective, mission, product/service and sector, the measurement will differ from one investment to another. Gaia will use an outcome-based evaluation method for each of these to reflect the total amount of CO2eq that has been avoided or captured as well as other co-benefits. Specific KPIs will be published and reported on frequently for each distinct investment.


Examples of impact measurement include:


GHG Emissions Reduction: Gaia will track and report the cumulative reduction in GHG emissions achieved by the portfolio of cleantech startups funded through the platform.


Startup Success: Gaia evaluates the success of startups in its portfolio by measuring their growth metrics, such as revenue growth, customer acquisition, and adoption rates. The success of these startups reflects their positive impact on climate-related initiatives.


These metrics, among others, will be used in our future impact reports to provide a comprehensive view of Gaia's contributions to climate finance.