Improving the Consumer Experience is all about creating utility. Adding more meaning to on-chain transactions increases their utility and, as a result, increases transaction volume and user retention.

- Creating Smart Accounts that measure on-chain 
   participation incentivizes users to merge their 
   potentially multiple EOA into one account (to increase 
   their level), reducing the friction Sybil creates.
- Increasing user activity and retention across OP Chains 
   by rewarding meaningful on-chain activity with 
   claimable rewards through various raffles.
- Introducing Smart Accounts in a simple yet engaging 
   fashion makes more users and developers aware of the 
   benefits of Smart Accounts.
- Non-DeFi activities can be measured and rewarded 
   across OP Chains through the campaigns

