- **Building of SEI Characters & Lore**: Crossover features beloved SEI characters and beyond, creating lore and stories that add depth to other projects. This enriches SEI with meaningful content, acting as a cultural bridge to onboard new members.

- **Onboarding Web2 Creatives and Audiences**: By experimenting with Crossover content and processes, we aim to create a framework and platform that can onboard more creatives and audiences from traditional web environments into web3, expanding the SEI community through innovative practices.

- **Hyper-Relevant Comedy and Social Commentary**: Crossover delivers entertaining and thought-provoking content that embraces meme culture and provides social commentary. This approach allows for mass reach and breakthrough into both the wider web3 ecosystem and traditional web2 platforms, making SEI a central hub for engaging and relevant discussions.

- **Community Collaboration**: Crossover involves the SEI community in developing narratives and content, fostering ownership and engagement. By collaborating with the broader web3 ecosystem, it strengthens the community and brings in new members through joint projects.

- **Creative Tools and Learning Opportunities**: Crossover produces assets, illustrations, and animation rigs, providing these resources to individuals and other projects, pushing them into new fields. It hosts live streams for collaborative learning, empowering members with the tools and knowledge to create their own content and enhancing skill development.

- **Aiming to Utilize and Disrupt the Creator Economy**: Crossover plans to integrate traditional content creation with innovative blockchain technology, exploring new funding models and storytelling techniques. This aims to provide a comprehensive platform for creators, transforming content monetization and distribution, and attracting new talent to SEI.

### Overall Impact
Crossover aims to enhance the SEI community through engaging content, collaborative storytelling, and innovative models. By bridging web2 and web3, it seeks to attract new members, foster a vibrant community, and revolutionize the creator economy, positioning SEI as a leader in the evolving digital landscape.
