Instead of allocating substantial resources to traditional advertising or paying for high-profile influencers, we're focusing on building a robust community around three pillars:
- User-Centric Rewards: Points-based system where users earn rewards for various activities, especially platform usage. These points are redeemed for Yield-Earning LP, which leverages Hercules's farming and nitro rewards.
- Educational Content Creation: Encouraging knowledgeable community members to create and share educational content about our platform, incentivizing them with rewards and recognition.
- Yield-Earning LP Campaign Rewards Distribution: Due to Hercules spNFT and Nitro pool capabilities, rewards distribution are done in short-term locked LP farming positions, which accrue APR while the reward is locked. This approach ensures the users experience the platform and does at least four transactions when claiming the reward.

By focusing on these community-centric initiatives, we aim to create a self-sustaining ecosystem where each user becomes a potential marketing channel. This approach not only reduces our reliance on traditional advertising but also builds a more engaged, loyal user base that actually use the platform, generating onchain volume.
