WalletX addresses two key problems in the Ethereum ecosystem. First, users must deal with high gas fees, the need for native tokens in their wallets, and privacy concerns since sending native tokens between wallets can expose relationships between them. Second, Web3 advertisers currently lack a direct way to reach on-chain users and instead rely on external platforms like Twitter and YouTube.
WalletX solves these challenges by integrating an advertisement layer between the user and gas fees. Advertisers pay for gas, which allows users to make gasless transactions while viewing sponsored content. This novel solution not only eliminates gas fees for the user but also provides advertisers with a direct way to engage on-chain users. By bringing the multi-billion dollar ad tech industry into Web3, WalletX opens new opportunities for advertising, much like how traditional platforms such as Google and Facebook have done. For perspective, the ad tech industry was worth over $1 trillion in 2024, with Google alone generating $240 billion in ad revenue in 2023.