We’re Jia, a decentralized lending protocol that connects capital from all over the world to businesses that need it the most. Currently, there is a $5T unmet financing gap among micro, small, and medium-sized enterprises (MSMEs) in emerging markets. While traditional fintech companies have tried to bridge this gap, they suffer from high cost of capital, low customer loyalty (due to the transactional nature of the product), and weak underwriting (due to limited data availability). 

Jia solves these issues by sourcing decentralized capital, using rewards tokens to incentivize pro-ecosystem behavior, and leveraging AI-powered risk assessment tools to underwrite borrowers.

Since launch, we’ve made significant strides in building an ecosystem that supports the financial needs of businesses in emerging markets. With Jia’s lending businesses in Kenya and the Philippines, we’ve validated product-market fit as shown by:

1) Originating >$5M+ to >2,000 borrowers with 100% repayment rate for invoice financing products, generating a 26% realized return for investors

2) Achieving credit margin profitability on portfolio in <12 months from launch 

3) Growing originations at 31% month-on-month on track to hit $15M cumulative originations by EOY 2024 and $70M by EOY 2025

Although Jia has sourced >$700k+ from on-chain liquidity, we have not been able to keep up with the growing financing demand from our customers. We believe that RWAs is the solution and next major milestone in our roadmap. 

By tokenizing our customer’s receivables (e.g. invoice), Jia aims to create a liquid asset class that can be traded on the global financial market by international investors. We have seen their appetite and interest in emerging markets, as demonstrated in our oversubscribed inaugural lending pool of $300K with Huma Finance, and we are excited to continue to offer sustainable ways to invest using RWAs. 