RubyDex is a unique endeavor in the blockchain industry due to its multichain approach and broad asset range, which includes traditional financial assets along with cryptocurrencies. While most decentralized exchanges (DEXs) primarily focus on crypto assets, we understand the immense potential for growth in offering perpetual contracts for traditional assets like commodities, stocks, and forex - markets that collectively amount to trillions in daily trading volume. This approach allows us to tap into a significantly larger market and attract those interested in trading traditional financial assets in a decentralized manner.
Furthermore, we do not plan to ignore the potential of the crypto market. We will work diligently to list trending and popular coins. In addition to this, we are leading in the offering of NFT perpetuals, enabling the trading of NFTs at their floor prices with data sources from leading marketplaces such as Blur, OpenSea, LooksRare, and X2Y2. This innovative approach to the inclusion of NFTs in a DEX is yet another benefit that sets us apart from others in the industry. This confluence of traditional assets, cryptocurrencies, and NFTs into one decentralized platform makes RubyDex truly novel in the blockchain space.
The uniqueness of our platform allows us to target and onboard various new communities:
 
1. Cryptocurrency Traders and DeFi Enthusiasts: These users are well-versed in blockchain technology, active in cryptocurrency trading, and familiar with DeFi platforms. They are continuously seeking innovative platforms that offer advanced financial instruments, low fees, and superior trading experiences. We aim to engage them through detailed educational content emphasizing RubyDex's unique features and by providing unprecedented customer care, which isn't typically associated with DEXs. We will also design engaging activities and incentives to encourage the trading of traditional financial assets on RubyDex, allowing users to experience simplicity and benefits compared to traditional exchanges.
2. Traditional Financial Market Participants: This group includes individuals with a background in conventional finance who have limited exposure to the DeFi space. Our strategy involves running educational events and producing clear guides to help them understand DeFi and highlight how RubyDex provides a familiar but enhanced platform. We will illustrate the safety and transparency of well-designed DEXs with public smart contracts, particularly on a secure network like Optimism. 
3. Underbanked Populations: As a DEX embodying the true philosophy of crypto, we are committed to providing access to financial tools and income opportunities to underbanked populations and those with restricted access to financial services. We plan to develop simplified, localized educational resources to demystify DeFi and explain its advantages. We will collaborate with local community groups to reach these potential users and provide support as they navigate our platform.

RubyDex aims to solve a key problem within many ecosystems such as Optimism - the lack of a comprehensive, hybrid perpetual contracts decentralized exchange that offers a vast array of assets. While other projects have made strides in the DeFi space, they often limit their offerings to crypto-based assets. By contrast, RubyDex will provide trading options for a broad range of assets, including traditional financial assets and even NFTs.
RubyDex will also address the need for improved customer support in the DeFi space. Despite the financial freedom that DeFi provides, a common user pain point is the lack of customer service and the often daunting learning curve for newcomers. By committing to superior customer care and educational outreach, RubyDex aims to bridge this gap and create a more welcoming environment, particularly for users transitioning from traditional finance.