PointLand is a unique CRM platform that leverages blockchain technology and real-world assets (RWAs) to revolutionize customer loyalty programs. It offers features such as RWA-backed loyalty points, blockchain-based security, interoperability, and data-driven insights.

PointLand aims to expand its ecosystem partnerships, enhance user experience, expand RWA integration, and strengthen security and privacy. The grant funds will be used to hire talent, upgrade infrastructure, market the platform, and fund research and development.