Ongoing. First Original meme coin deploy on EVM that have a CW-20 pointer contract. 

Increased Awareness:

We can look for evidence of increased awareness or discussions about Sei due to $BALLZ. This could include:
Mentions of Sei in social media channels alongside $BALLZ.
A rise in search queries for "Sei" or "Sei Network" after the $BALLZ launch.
Increased traffic to the Sei project website or social media channels.
Community Building:

If $BALLZ has its own community forum or social media channels, it's possible there's some overlap with the Sei community. This could indicate some level of community building, but it depends on the level of interaction and collaboration.