Once users get onboarded, they will start interacting with W3 as we keep adding functionalities such as an ERC20 point system to gamify the experience, an internal NFT marketplace to buy/sell their NFTs (collectibles), or even decide to purchase some of the NFTs we put in the market as we have done with the Barcelona Beer Festival Lifetime Pass (see gifeme.beer homepage).
Our model brings W3 consumers used to W2 tools even if they do not initially know they are dealing with blockchain technology.