AURA aims to solve the problem of user coordination that lies at the heart of protocol design. We know that financial incentives are one means to achieve it; thus, projects have tried to achieve that coordination by employing different models based on financial incentives, with each model tailored to the objective function of the protocol. Airdrops are one of the most utilized means to attract new users; however, they often fall short in retaining these users after the airdrop event occurs. This effectively undermines the effectiveness of airdrops, as value rapidly flows out of the protocol, resulting in a hidden cost for the protocol.

Our goal is to develop a robust and relevant metric that can assess the average cost for user retention within L2 networks. To achieve this, we will gather data concerning network usage and juxtapose it with the distribution dynamics of each network's native token. Specifically, we aim to analyze how network usage and user behavior fluctuated across different phases of the airdrop distribution.

The main way for us to determine whether we have accomplished our goal of providing value as a public good will be through monitoring the activity on our website. Once we publish the final version of the dashboard, we will evaluate the effectiveness of our study based on the traffic it receives. We will also offer support to users who would like to delve deeper into the analysis of each protocol's airdrop event, with the hope of informing future airdrop design decisions.