**Potential User Base: **
Any project on Arbitrum dealing with tokenized assets, especially those related to loyalty programs, rewards, or consumer behavior, could benefit from Pointland's analytics. This includes a wide range of projects such as DeFi platforms, gaming platforms, e-commerce platforms, and loyalty program providers.

**Market Size:**
 Given the growing interest in loyalty programs and the potential for RWA-based solutions, there's a substantial market opportunity.