We conduct an extensive data analysis after every cohort we run.

To measure our impact, we ask the following questions:
- How many people can we deliver our educational experience to?
- Does the program structure help them achieve what they set out to achieve (becoming a better writer)?
- Does the experience support the community's goals (primary community-engagement related)?
- Does the program help the community to spread their message?

We track the following metrics to answer these questions (with Ethereum.org's cohort as an example): 

1. Cohort Sign Ups — to measure our ability to market and position the program to the community's audience (1,049)

2. Onboarding Surveys Completed — to measure how many of the sign ups plan to follow through with the commitment (289) 

3. Kickoff Meetup Attendance — to measure our ability to market and position the program to the community's audience (226) 

4. Kickoff Meetup Feedback — to measure the quality of the live Zoom Kickoff meetup (4.7 / 5.0)

5. Week 1 Published Posts — to measure how many people achieved the primary goal of the program — publishing their writing (155) 

- In terms of impact, a published post tells a larger story. The writer learned about the topic they wrote about,  improved their writing through practice, implemented learning from our content, expressed themselves, connected with someone else about their writing, and more 

6. Week 1 Publishing Rate per Onboarding Survey — to measure the % of people who published their writing, assuming they completed the onboarding survey (54%)

7. Week 1 Social Media Posts — to measure how many people shared their writing on social media, helping to spread the message of the community (135)

8.  Week 1 Social Media Publishing Rate per Onboarding Survey — to measure the % of people who published on social media, assuming they completed the onboarding survey (47%)

9. Week 2 Published Posts — similar to above with the added metric of understanding the Week 1 to Week 2 drop off (96)

10. Week 2 Publishing Rate per Onboarding Survey — similar to above with the added metric of understanding the Week 1 to Week 2 drop off (33%)

11. Week 2 Social Media Posts — similar to above with the added metric of understanding the Week 1 to Week 2 drop off (82)

12. Week 2 Social Media Publishing Rate per Onboarding Survey — similar to above with the added metric of understanding the Week 1 to Week 2 drop off (28%)

(We run the same metrics for Week 3 as well but not sharing for brevity). 

13. Cohort NPS — to measure the quality of the program (85.7)

14. Weekly live Zoom meetup attendance and feedback — to measure participation and relationship opportunities

15. Self-Reported Writing Improvement between onboarding survey and reflection survey
- Publishing comfort
- Confidence in writing ability 
- Writing consistency 
- Online voice

Additional metrics we're working to improve our tracking capabilities: 
- Impressions from social posts (currently manual based on X's public data)
- 1:1 relationships fostered (based on breakout rooms in the live meetups)