Our target audience comprises DeFi investors with a keen interest in tokenised real-estate investments. Our market launch plan includes engaging this audience through various strategies like community building, NFT airdrops to introduce our protocol, bounty programs, and targeted marketing initiatives. The project will kick off with Ryan, leveraging his dual role as project leader and NSW property owner, by listing his property to establish himself as a custodian not only for NSW but potentially for the broader Australian real estate market. This move aims to demonstrate our protocol's effectiveness and the robust security of our technology, thereby attracting global investors to the Australian real estate sector.