### Project Roadmap for Nouns Herd

#### Overview:
Nouns Herd is committed to the continuous development and expansion of the 'Cappys' universe through innovative projects and community engagement. The following roadmap outlines our key milestones, deliverables, and how we will utilize the grant proceeds to achieve these goals within the proposed timeline, aiming for completion by Q1 2025.

#### Key Milestones and Deliverables:

**Q3 2024:**
- **Milestone 1: Enhanced Digital Content**
  - Deliverable: Release of new animated shorts expanding the 'Cappys' storyline.
  - Activities: Scriptwriting, animation production, voice acting, and editing.
  - Grant Allocation: Funds will be used for production costs, including hiring animators and voice actors, and post-production.

- **Milestone 2: Social Media Campaigns**
  - Deliverable: Launch of a series of short-form videos on TikTok and Instagram.
  - Activities: Content creation, editing, and scheduling.
  - Grant Allocation: Funds will be used for video production equipment, editing software, and social media management tools.

- **Milestone 3: Nifty Island Integration**
  - Deliverable: Full integration of 'Cappys' 3D models into the Nifty Island Web3 game.
  - Activities: 3D modeling, coding, and testing.
  - Grant Allocation: Funds will cover the costs of 3D modeling, software licensing, and developer fees.

**Q4 2024:**
- **Milestone 4: Product Development**
  - Deliverable: Design and production of new 3D resin toys and plushies.
  - Activities: Concept design, prototyping, manufacturing, and quality control.
  - Grant Allocation: Funds will cover design costs, prototyping, and initial production runs.

- **Milestone 5: Trailer Park Snaks Expansion**
  - Deliverable: Launch new themed snacks inspired by the 'Cappys' universe.
  - Activities: Product development, packaging design, and marketing.
  - Grant Allocation: Funds will be used for R&D, packaging, and initial marketing efforts.

**Q1 2025:**
- **Milestone 6: Community Engagement Initiatives**
  - Deliverable: Host a series of community events and interactive sessions.
  - Activities: Planning, promotion, and execution of events.
  - Grant Allocation: Funds will be used for event planning, promotional materials, and participant incentives.

- **Milestone 7: Educational Content Creation**
  - Deliverable: Produce and release educational tutorials and guides.
  - Activities: Content development, filming, and distribution.
  - Grant Allocation: Funds will be used for content creation, video production, and distribution channels.

- **Milestone 8: Marketing and Outreach**
  - Deliverable: Execute a comprehensive marketing campaign to expand our reach within the Web3 community.
  - Activities: Digital marketing, partnerships, and cross-promotions.
  - Grant Allocation: Funds will be allocated to digital marketing campaigns, partnership development, and promotional activities.

#### Use of Grant Proceeds:
The grant proceeds will be strategically utilized across these key milestones to ensure efficient and effective execution. Here's a breakdown of how the funds will be allocated:

- **Content Production:** 25%
  - Animation, short-form videos, educational content.

- **Product Development:** 20%
  - 3D resin toys, plushies, Trailer Park Snaks.

- **Digital Integration:** 15%
  - Nifty Island 3D model integration.

- **Community Engagement:** 20%
  - Events, interactive sessions, community incentives.

- **Marketing and Outreach:** 20%
  - Digital marketing campaigns, partnerships, promotional activities.

By following this roadmap, Nouns Herd aims to achieve these milestones by Q1 2025, ensuring sustained growth and continuous engagement with the Sei community. The grant proceeds will be instrumental in propelling these initiatives forward, contributing to the overall success and expansion of the 'Cappys' universe.