My personal stipend was $3,000 as SDL tokens and since last month I've used half by giving it away to relevant key on-chain addresses (i.e wallets that interacted with stake.link but did not stake SDL). I believe we can incorporate some interesting guerilla marketing via Twitter/Telegram/Discord. 

We probably do not need more than a few thousands of dollars - it all really depends on who we target, and I believe that initially we shouldn't try to push for known influencers simply because it's not organic and the timing is not there (nor the budget).