Our initial focus is on engaging bloggers. Our marketing strategy aims to inform them about our new frame that offers token rewards. For a blogger, this is a source of additional income, since conducting surveys and discussions is part of their content. These rewards benefit both the participants and the creators of referendums.

Exclusivity and Scarcity
Referendums are limited in number. If a blogger takes an interesting theme for a referendum, others lose the opportunity to create one on the same topic. This urgency motivates bloggers to act quickly and claim the most compelling themes first.

Continuous Benefits
Once a blogger creates a referendum, they continue to benefit from it as long as users engage with it. Early adopters will accumulate more tokens due to our deflationary model, where the reward per user vote decreases each month.

FOMO (Fear of Missing Out)
By highlighting the early advantage and deflationary rewards, we create a sense of urgency. Bloggers will be motivated to start creating and promoting referendums to their audiences to maximize their rewards and hold onto tokens until they appreciate in value.