I measure the impact of my work via impressions, views, comments, ref link usage, UTM link tracking and other onchain mechanisms. 

However, arguably more important, its in the people that have been helped along the way. Those who have followed along, made a great trade, learned a really important concept, and felt like they are a part of the Arbitrum fam. They reach out and ask questions, tell me about their success, or just hide in plain sight.

That, to me, is the most important. I want to help people make Arbitrum their 'home' amongst the other onchain options.