Here are things that we want to work on in the next few months:

1) Onchain ads.

We’ve recently launched onchain ads powered by Harberger tax. There isn’t a user interface yet, so our customers currently have to use Etherscan to set up ads. We already had some customers using them, but we want to make the UX much easier.

With the funding, we want to build a simple user interface to grow the revenue generated from these ads. We also want to work on designing and marketing the offer to customers. We’ve seen that providing white glove service to potential customers is a way to get them engaged in running a campaign.

2) Drive growth to the product.

The unromantic reality of building a social media protocol is that without people using the product, there also won’t be anyone using the protocol. Hence, we are pursuing a dual-focus strategy. We believe in building the protocol over the long term, but short term this means making the product so good that it drives the usage of the protocol.

As for how to drive the product, this is based on adjusting configurations in the right places to increase retention, the onboarding throughput and so on. It’s not straight forward, but the processes is such that, one day, we actually become independent from being funded by grants.

3) Harden the protocol.

Kiwi News is built on a p2p protocol. It needs constant maintenance with more and more people running nodes and using the product. Our goal here is to harden the protocol such that we are as good as possible prepared for when more people will start using us.
