Our user adoption strategy leverages the virality of Farcaster and the engaging nature of prediction markets. We'll start by partnering with influential Farcaster users to create high-profile prediction markets, driving initial curiosity and engagement. We'll implement a referral program where users earn reputation points for bringing in new active participants. Regular themed prediction market contests (e.g., "Tech Trends 2025") will keep the community engaged and attract new users. We'll also collaborate with Web3 educational platforms to offer Poly.fun as a practical learning tool for understanding prediction markets, further expanding our user base.