Our success follows our celebrity engagement. We have implemented our pay for signing model and celebrities and their managers and the events they attend drive the usage. Celebrities promote on their social channels. We are also building sponsorships that will promote via their media channels. With a targeted Frames campaign, we can build our own promotion pan and leverage the celebrity’s network for user engagement. We also have a tokenized rewards program using tokens as rewards for performing actions. We can create a specific token reward program specifically for the application usage. The rewards token will form the basis for an allocation of airdropped exchange listed tokens each year or specific time period.

Promotion within the Farcaster community will evolve as new ways to reach our audience are developed. Creating a channel, pinned casts, fresh content and participation in discussions should give us a decent level of penetration. 

However, the goal will be to expand the audience and bring new people into Farcaster and Warpcast. This goal will be supported by:
Exclusive offerings of certain celebrity signings only available on Farcaster.
Press releases and other social media postings
Celebrity and sponsor promotion.


For example, we are in discussions with a major Pizza company in the US to put a QR code as a sticker on their boxes to promote a time based event for NASCAR.
