AdToken addresses several key challenges within the Ethereum ecosystem:

- **High Costs and Inefficient Targeting**: Traditional advertising platforms are often expensive and suffer from inefficient targeting, resulting in wasted budgets. AdToken’s algorithm-driven model allows for cost-effective targeting and real-time bidding, significantly improving ROI for advertisers.
  
- **Delayed Payments and One-Sided Revenue Sharing**: Influencers and publishers frequently experience payment delays and unfavorable revenue-sharing models. Our real-time, gas-free payment system ensures that participants are compensated instantly, promoting higher engagement and satisfaction.
  
- **Lack of Decentralized Solutions**: Existing ad platforms are centralized and lack transparency. By leveraging blockchain technology, AdToken creates a trustless environment that empowers all participants and ensures fair revenue distribution.