- Traditional platforms like Ticketmaster and Lu.ma fully control the data and digital assets issued through their platform. This leaves creators and brands with little control over how they can engage with fans. As traditional platforms are primarily incentivized to generate revenue through transactions, creators have limited options to foster deeper engagement with fans. More broadly speaking, the existence of intermediaries with misaligned interests diminishes the value of the creator-fan relationship, as they siphon off revenue and limit direct interaction, ultimately leading to a worse experience for both creators and fans.
- Our project aims to create an open protocol to give control of data and digital assets back to creator and fans, allowing them to engage in a more direct, meaningful, and value-aligned manner.