We want to start by using $EARTH as a means to "offset" our own ecological footprint. Our thinking is that if $EARTH has a direct link to regenerative impact, then it is a far better mechanism for offsetting the impact of our activities, whether they be flights, datacenter usage, or plastic consumption.

Our intention is to use publicly available calculators to quantify our impact, then purchase and hold the requisite amount of $EARTH. If it proves successful, we think it can be a model for others to follow.