Budget breakdown: payments to influencers for content creation and engagement campaigns will be based on follower count, engagement rates, and platform reach.
For a $25k grant, we expect our content creators to produce 170 unique pieces of content over 3-4 months: 100 on YouTube and 70 on Twitter, with a total reach of approximately 900k.
The average cost per tweet will be around $50, and the average cost per video around $200, which means we achieve significant cost optimization when running the campaign on Talentum.
Additionally, grant-recipient projects will be included in the campaign to further boost the ecosystem.