My approach to community engagement and self-marketing includes organizing virtual meetups, webinars, fantasy league competitions, and live match viewing parties to build a strong community. The project will create educational content, such as a Sei education series, football analytics. An active social media presence on platforms like Twitter, Facebook, Instagram, and YouTube will be maintained, featuring interactive content, influencer collaborations, and user-generated campaigns. Weekly challenges, a leaderboard, and continuous feedback collection will enhance user engagement. Content marketing, targeted ads, and referral programs will drive user acquisition and retention, promoting both the football fan experience and the adoption of the Sei network.