The key differentiator with the competitors is that TruMarket is the only solution that offers - in addition to financing - REAL-TIME TRACEABILITY thanks to the blockchain and the fastest time to execute funds with smart contracts. 

From the Abirtrum point of view, TruMarket represents a project that disrupts a traditional industry while increasing the overall efficiency of the supply chains. This will attract non-web3 users to the space, create a solid investment product for the Arbitrum community backed by RWA and exposure to sustainability practices.
