Payflow’s consumer-centric approach integrates social payments directly into Farcaster using Frames. This allows users to:

	•	Make P2P payments within their social feed.
	•	Buy or gift collectibles and tokens directly from posts.
	•	Support creators without leaving the platform.

By embedding payments into the Farcaster experience, Payflow simplifies transactions and provides users with a smoother, more engaging way to manage their assets—removing the need to switch between apps. This approach makes social payments easy and convenient, all within one ecosystem.

Key benefits for consumers include:

	•	PWA integration, allowing payments from within the Farcaster app itself, whether through frames, cast actions, or bot commands.
	•	Payment frames tailored to specific transactions, such as gifting or purchasing items, allowing users to make payments directly without navigating away from their social feed.
	•	Cross-chain support, enabling payments across multiple blockchains with over 25 tokens, making it easier for users to transact in their preferred currency.