PHASE 1: Planning and Setup (Month 1)

KEY MILESTONES:

1. Channel Branding and Design: Develop the channel logo, banners, and overall branding.

2. Equipment and Software Acquisition: Purchase necessary video production equipment (camera, microphone, lighting) and software for editing and animations.

3. Content Strategy Development: Outline the initial content plan, including video series themes, topics, and formats.

GRANT USAGE:

1. Allocate funds for purchasing high-quality equipment and editing software.

2. Hire a graphic designer for channel branding and visual assets.

PHASE 2: Launch and Initial Content (Months 2-3)

KEY MILESTONES:

1. Channel Launch: Officially launch the YouTube channel and social media accounts.

2. Initial Video Releases: Publish the first set of videos, including an introductory video and a few key tutorials.

3. Community Engagement Kickoff: Start engaging with the community on social media platforms and introduce live streams or Q&A sessions.

GRANT USAGE:

1. Marketing and promotional activities for the channel launch.

2. Cover initial production costs for video content.

3. Social media management tools and promotional content (ads, sponsored posts).

PHASE 3: Growth and Community Building (Months 4-6)

KEY MILESTONES:

1. Consistent Content Production: Establish a regular schedule for video releases, including weekly tutorials, trend analysis, and project spotlights.

2. Event Coverage and Collaborations: Begin covering community events, both virtual and in-person, and collaborate with other influencers and projects.

3. Interactive Content: Introduce community polls, surveys, and live Q&A sessions to foster engagement.

GRANT USAGE:

1. Travel expenses for event coverage (if applicable).

2. Compensation for guest appearances and collaboration projects.

3. Tools and resources for content creation (animations, graphics, etc.)

PHASE 4: Expansion and Diversification (Months 7-9)

KEY MILESTONES

1. Educational Series: Launch a dedicated educational series focusing on onboarding new users to the Sei ecosystem and web3.

2. Web2 to Web3 Integration Content: Create content that bridges the gap between web2 and web3, highlighting potential use cases and benefits.

3. Monetization Strategy: Explore monetization options such as sponsorships, affiliate marketing, and premium content offerings.

GRANT USAGE:

1. Investment in advanced editing software and tools for high-quality production.

2. Marketing and outreach efforts to attract new viewers and subscribers.

3. Platform fees for hosting premium content or exclusive offerings.

PHASE 5: Evaluation and Scaling (Months 10-12)

KEY MILESTONES

1. Performance Review: Analyze channel performance, audience growth, and engagement metrics.

2. Community Feedback: Gather and implement feedback from the community to improve content and engagement strategies.

3. Scaling Efforts: Expand the team (e.g., hiring editors, social media managers) to handle increased content production and engagement.

GRANT USAGE:

1. Compensation for additional team members or freelancers.

2. Continued marketing and promotional efforts to sustain growth.

3. Investing in new content formats and experimental projects 
