Small and medium-sized fruit suppliers do not have access to traditional financial resources. For example, Suppliers' unmet demand for short-term financing from banks reached 62 billion EUR in 2023. This problem is caused by unfavorable payment conditions they receive from global buyers who lack trust and traceability in the supply chain.

We are solving this through liquidity pools and milestone-based financing for fruit growers and suppliers, to increase efficiency in the fruit value chains.