Existing User Base and Metrics:
WUW already has a strong foundation of early users, including content creators, businesses, and projects. The platform aims to engage multiple NFT holders through various collections, with active participation growing monthly. By April, WUW plans to launch its go-to-market strategy with a focus on multiple NFT collections, increasing engagement through web2 and web3 tactics, and active questing for Web3 users.
Partnerships:
WUW has already initiated partnerships with brands and influencers to drive visibility and bring customers to the app. A focus on building B2B2C relationships ensures a continuous influx of business targets, customers, and community members from different sectors.
Metrics/Traction:
	•	April to August growth forecasts show steady growth in users, NFT holders, and token holders, with ambitions to engage around 5000+ users, with 100+ brands (companies and influencers) active on the platform by August.
	•	Airdrop Engagement: Regular airdrops based on questing, contribution, and giveaways will increase the participation rate and improve engagement.
	•	Ambassador Program: The community will be further strengthened by an ambassador program that helps to onboard and engage new users actively.