1. Scope and write all tickets in Jira to complete the initiative
- Target completion: Day 1
- Result: All ticketing and progress will be tracked in Jira
-  Owner: Shane

2. Launch and promote waitlist sign up sheet for testers of the alpha version
- Target completion: Week 1
- Result: Share alpha sign-up across immediate network and socials
-  Owner: Jeff

3. Complete smart contract development to enable swapping
- Target completion: Week 2
- Result: Smart contract factory is made available on Loop’s staging environment to facilitate back-end and front-end development
-  Owner: Shane

4. Complete backend APIs and architecture work to support calls to the smart contract
- Target completion: Week 4
- Result: Back-end work is pushed to Staging environment 
-  Owner: Shane

5. Complete front-end interface to enable users to select and execute desired DCA pair
- Target completion: Week 6
- Result: Front-end work is pushed to Staging environment
-  Owner: Rocco

6. Close sign-up list for alpha testing
- Target completion: Week 6
- Result: Attract 100+ users for alpha testing on waitlist
-  Owner: Jeff

7. Conduct internal testing and Q/A process 
- Target completion: Week 7
- Result: Track completion of bug tickets on Staging environment. Push alpha version to production environment to prepare for alpha version to be tested.
-  Owner: Shane/Jeff

8. Conduct alpha testing with closed group of 50 testers from the waitlist
- Target completion: Week 8
- Result: Track count and volume of swaps of each alpha tester. Complete user interviews with a minimum of 20% of testers.
-  Owner: Jeff

9. Incorporate feedback and address any bugs identified during the alpha testing process
- Target completion: Week 9
- Result: Track completion of bug tickets and feature tickets in Jira.
-  Owner: Shane/Jeff

10. Conduct 2nd phase of alpha testing with closed group of remaining testers from waitlist
- Target completion: Week 10
- Result: Track count and volume of swaps of each alpha tester. Complete user interviews with a minimum of 10% of testers.
-  Owner: Jeff

11. Write and complete educational materials for the DCA product
- Target completion: Week 10
- Result: All deliverable content should be completed by week 10 having incorporated learnings from the testing. Content will include an introductory blog post, FAQ page, and then numerous tweets, posts, casts, etc. for social pages.
-  Owner: Jeff

11. Incorporate feedback and address any bugs identified during the 2nd phase of the testing process
- Target completion: Week 11
- Result: Track completion of bug tickets and feature tickets in Jira
-  Owner: Shane/Jeff

12. Contract audit and updates
- Target completion: Week 14
- Result: Receive contract audit and incorporate any recommendations as needed
-  Owner: Shane

13. Public launch
- Target completion: Week 15
- Result: DCA landing page is available and is promoted across the Uniswap and Arbitrum ecosystems
-  Owner: Jeff

14. Complete publishing of promotional materials
- Target completion: Week 16
- Result: Ensure all educational and social material is shared across platforms (separate content calendar will be created to track)
-  Owner: Jeff

