Full Proposal:
https://rabbithole-gg.notion.site/Uniswap-Arbitrum-Grant-Proposal-88919f8700ac4a1cb5b20cb2129f00e1

## **About RabbitHole / Quest Protocol**

- **Quest Protocol** is the most efficient way for anyone to target, acquire, and engage onchain users with token rewards
- **Quest Terminal** is a no-code tool used to deploy quests to the **Quest Protocol**, **RabbitHole** aggregates all quests from the **Quest Protocol**

## Grant Information

**Requested Grant Size**: $100k ARB

The grant of $100k ARB will be entirely distributed through Quest Protocol to users as rewards for completing onchain quests across the Uniswap ecosystem.

## Goals and Execution

| Objective | Description | KPI |
| --- | --- | --- |
| Objective #1 | Drive new users to Uniswap on Arbitrum and create sustainable ecosystem growth. We’ll use allowlist targeting functionality such as whitelist/blacklist to accomplish this objective. | 7,500 new wallets |
| Objective #2 | Drive incremental usage to Uniswap on Arbitrum by engaging existing users and reactivating dormant ones. | 27,500 monthly unique wallets, 8,500 re-engaged wallets, 85,000 transactions driven to Uniswap on Arbitrum |
| Objective #3 | Provide the Arbitrum a detailed CPA (cost per action) & fees generated for each quest as well as the overall program to measure efficacy of the effort. | - Dune Dashboard |

**Key Performance Indicators (KPIs)**:

|  | Phase 1 (Experiment) | Phase 2 (Iterate) | Phase 3 (Scale) |  |
| --- | --- | --- | --- | --- |
| KPI | Month 1 | Month 2 | Month 3 | Grant Totals |
| USD Distributed | $20,000 | $30,000 | $50,000 | $100,000 |
| MAUs | 5,400 | 8,350 | 13,750 | 27,500 |
| Quest Completes | 17,000 | 25,500 | 42,500 | 85,000 |
| New Wallets | 1,500 | 2,250 | 3,750 | 7,500 |
| Avg CPA | $1.18 | $1.18 | $1.18 | $1.18 |

We will deploy quests to the Quest Protocol with a main goal of growing the Arbitrum/Uniswap user base.
