The key concept behind building a MMORPG on Farcaster is that the game lives on a social network. Instead of Discord or Telegram bots that only live on a specific server, Sands of Sumaii has the advantage that all gameplay is in the feed. So by playing the game, you are also broadcasting to all of your followers that you are playing. This is the core way we are driving players to the game and it's already proven to work on a small scale. Players see people type game commands and then in the reply ask "What is this?"