The main measurements are users of the Whal3s framework.

Whal3s has got some strong traction with 350 developers on the platform that have been helping and testing our infrastructure since its launch. These individual developers will not make revenue for now, instead make up the core of our community and help find bugs, test the infra etc. Instead, Whal3s concentrates on winning lighthouse customers across key industries that are converting into customers throughout late 2023.

Whal3s has already secured 12 launch customers that are going to build with our solution in late 2023, including agencies, white-label platforms, a German liquor brand, a first league football club, and a creator community with more than 100 million followers. The company has also signed letters of intent with 15 other businesses and has a sales funnel of 50 companies that it is currently in contact with.

Adding to that we are particularly targeting agencies and NFT consultancies as multipliers as we call it. Multipliers are companies and or organisations that sell our product indirectly to the brands they are working with.