	1.	Quest App for Engagement:
	•	We will leverage our Quest app to allow brands and content creators to launch interactive engagement campaigns. Users can participate in quests and earn rewards such as Badge NFTs and airdrops, driving interest and retaining users.
	2.	Community-Led Growth:
	•	We will foster a community-driven approach by building in public, gathering feedback, and involving users in the development process. Early adopters will be incentivized with exclusive roles, badges, and airdrop rewards to encourage long-term engagement.
	3.	Referral and Affiliation Programs:
	•	Our referral system will incentivize existing users to invite others, while B2B collaborations and partnerships with brands will expand our reach. Additionally, affiliation programs will attract influencers and creators to bring their communities onto the platform.
	4.	Content Creator Partnerships:
	•	We will focus on onboarding content creators and influencers who can bring their existing audiences to WUW. By offering monetization opportunities through NFTs, token-gated content, and launchpad features, we will create a value proposition that attracts creators and their communities.
	5.	Strategic Marketing & Ads:
	•	We will run targeted marketing campaigns across social media platforms, leveraging influencers, ads, and partnerships to increase visibility. A focus on engagement giveaways and airdrops will create excitement and drive initial user sign-ups.