We have a detailed launch plan and a condensed version of it in presentation format here: https://pitch.com/v/ultimate-digits-gtm-strategy-v2g2bk  To summarize, we’re teasing an airdrop to get user engagement. We’ll retain users with variable rewards for transactions and incentivize them with social capital and platform currency for referrals. In parallel, we’ll run joint awareness campaigns with our integration partners to onboard their users onto Ultimate Digits.   Initial users will be Web3 domain holders and other crypto-natives who’ll try out Ultimate Digits for the tech. We’ll also get a lot of participation from airdrop farmers in regions including Asia Pacific and North America. The core JTBD of Ultimate Digits is most relevant to users from countries where UPI (or equivalent systems) are prevalent. So think of countries such as India, Vietnam, Singapore, and UAE. Here’s a table we’ve made where we’ve defined in more detail some ICPs and their use cases, beyond the aforementioned: https://docs.google.com/spreadsheets/d/1BgFO5khTrxJFEIHHMClW5YxyJgupdgP8SsGepw8XztY/edit?usp=sharing 