Because a large part of web3 adoption has been related to trading, decentralized finance, and PFP NFTs up until now, most people outside the ecosystem assume that use cases are strictly financial. We are building infrastructure that integrates with traditional industries to prove that blockchain can incentivize positive-sum use cases.
We strive to onboard users to web3 by demonstrating real world use cases that disrupt existing value-extractive supply chains. Our first goal is to bring a multi-sided marketplace to the fashion industry that matches demand with supply and provides better value to creators so that more traditional brands and designers are incentivized to participate.
As more brands and designers utilize our marketplace, more users from their communities will be onboarded through their drops and come to learn about the potential for web3 technologies to incentivize collaboration. 
As consumers become collectors in their favorite brands, they’re able to receive extended product experiences, make more informed decisions about the value chain and footprint behind the products they purchase, and receive brand membership benefits. 
By collecting, standardizing and verifying product metadata per garment, we can leverage footprint data to incentivize sustainable decisions and support consumer-driven demand towards more sustainable supply. 
Once the data exists on the blockchain, incentive models can be extended to provide consumers with better access to sustainable purchasing decisions—66% of whom already consider sustainability when making a purchase.
We are educating and onboarding with sustainable material suppliers and garment manufacturers to add their made-to-order capacity onchain with verifiable footprint standards across material quality, material waste, carbon footprint, water consumption, and working conditions. These credentials aggregate and rank onchain quality and footprint standards to incentivize healthier value chains.
Verifiable credentials are a natural evolution of web2 footprint standards like ByBorre’s Textile Passports, and provide consumer-driven demand for certificates with onchain reputation (Otterspace), energy credits (Younergy Crypto, Jasmine Energy), and impact certificates (Hypercerts).
We believe fast fashion conglomerates can be out collaborated through transparency, improved incentives, and education. 
