AdToken is pioneering a new approach to advertising by combining traditional advertising strategies with blockchain's inherent benefits of transparency and security. Our development work focuses on:

- **Privacy**: We utilize smart contracts to manage escrow agreements between advertisers and influencers/publishers, ensuring that user data remains secure and private while maintaining compliance with advertising standards.
- **Interoperability**: Our multi-chain strategy enables seamless integration across different blockchain platforms, allowing advertisers and publishers from various ecosystems to participate in our network. We are actively developing an iframe solution that can be embedded across different dApps and websites.
- **User Experience**: Our platform is designed with user-friendly interfaces, making it easy for advertisers to create campaigns and for publishers to embed ad tags. This accessibility helps drive adoption and engagement within the Web3 advertising space.