The main challenge Proof of Philanthropy seeks to address is that it is currently not simple for philanthropic actions to be tracked / recognized / celebrated / rewarded.  By leveraging novel blockchain anchoring and dynamic NFT approaches (see campaign text), it becomes possible to create at-a-glance attestations that can be recognized and understood by anyone, be they a regular person, a blockchain native, or even a large brand that knows little about Web3 wishing to honor verified philanthropists.  This functionality can also facilitate interesting additional philanthropic use cases regarding intersections with gaming and other areas (discussed further in the campaign text). 