Mugshot fosters community engagement by gamifying sustainability. Users earn $B3TR tokens for using reusable cups, sharing their actions through “mugshots,” and participating in challenges and leaderboards. This drives social sharing and user-generated content, creating organic growth. We collaborate with coffee shops and eco-influencers to offer real-world rewards and spread awareness, while our referral program encourages viral user expansion. Our approach turns sustainability into a fun, competitive, and socially rewarding lifestyle choice.