Behavior is a function of culture. If we change culture, we change everything. Every policy and behavior follows. But the future is always first and idea. In order to achieve we first need to imagine it. We see this as a seed. A way to start thinking about better civics and solutions that our society might not even thought about just yet, and to present those ideas in a sexy and engaging format that can make people dream about what is possible. 

Once this seed blooms, this can lead to more imaginative ideas that can enlighten policies, or to citizens pushing for things in the real world that now they know are possible because we did a collective work of imagining together. 