Web3-native institutions (e.g. liquid funds, trading firms, VCs, market makers, foundations, DAOs) and high-net-worth individuals (capable of $100k minimum investments). We target the ones already holding RWAs as borrowers and the ones looking for non-correlated yield opportunities as lenders.  Our GTM strategy is simple: we close partnerships with RWA issuers (like the STEP applicants) to make lending markets for their assets. They then inform us of borrower demand, make intros and incentivize borrowers to use the protocol. Once we know there's demand and have a sense for what terms we can expect, we present terms to lenders until we have one open to make a market. Once we do, we execute the first loan and start the market.  This strategy has proven quite effective thus far, as we are progressing well in generating borrow-side demand and are now in the stage of presenting our yield opportunities to prospective lenders. Once those are closed, we will start our markets and increase outreach to holders of the partner's token, to increase TVL.