The targeted user groups for the Catalogue are:

- Researchers
- Businesses
- The Public
- Librarians
- Publishers
- Educators
- Writers
- Marketers
- Developers

The problems the Catalogue addresses includes:
- The time and effort needed to stay up-to-date with the ever-growing amount of digital media at the intersection of technology and society is too effortful and time-consuming for any one individual or small team to manage
- There are insights that are trapped in digital media that may not reach the people who can get the most out of them because they cannot find them.
- It is very difficult to determine who is knowledgable (and their level of expertise) about a particular topic at the intersection of technology and society.
- The lack of a central repository for digital media at the intersection of technology and society limits discoverability of knowledge about current and future issues and possible solutions to them
- There is a need to know how people are interacting with digital media at the intersection of technology and society to determine the impact of digital media on issues at the intersection of technology and society, and how people and organizations are working together to influence the media environment.

The targeted user groups for the Sense-making Markers is:

- Managers/Owners of Social Media platforms
- Community managers
- Researchers (academic and otherwise)
- Knowledge Engineers
- Businesses
- The Public
- Content moderators
- Governance specialists/consultants
- Developers

The Sense-making Markers addresses the following problems:

- The time and effort needed to conduct high quality sense-making can be very time-consuming for individuals and groups
- It may be too time-consuming and effortful to understand another user's sense-making if there is not an agreed upon standard or code for sense-making because of differences in expertise, skills, experience, etc.
- It is very difficult to design a collective sensemaking system, e.g., a recommender systems for social media platforms, without first having deliberated, externalized, and operationalized a means for determining the features, and the means for assessing these features, from sense data.
- There is a need for transparency regarding the sense data and other features utilized in recommendation systems on digital platforms (in particular, social media platforms)
- There is a need for an interoperable format for sense-making markers so that we can 1) free sense data (and the sense-making process itself) from proprietary digital platforms, 2) make sense data exchangeable between different information systems, and 3) make sense data discoverable to discovery services 