Our project appeals to 3 main groups: 1. regular people who want an easy yet powerful way to track and showcase their overall contributions to public goods, and (in the future) be rewarded for this philanthropy with perks from organizations that want to support such good acting.  2. Organizations / communities that wish to create more incentives for philanthropic support to their work.  3. Brands and organizations that wish to do good / receive halo equity through rewarding philanthropic individuals.  The campaign text is verbose and goes into more detail on how our project provides value and opens various collaboration potentials amongst the broader Web3 philanthropic community.