We measure impact on three dimensions: community onboarding, creator monetization, and verifiable footprint.

As we onboard our fashion suppliers, producers, creators, and consumers, we prioritize in person activations to educate and build our community. For example, during the NFC Summit in Lisbon this past year, we organized a full day exhibit with up to 300 attendees, exploring the intersection of art x fashion x music by partnering with ArtDAO, Enso, Artblocks, and MOCA. We showcased several local artists and fashion designers and helped onboard them on web3 rails. 

We want to onboard users to web3 by demonstrating real world use cases that disrupt existing value-extractive supply chains. 

Part of onboarding local communities involves showing the benefit of new monetization channels. When a creator puts their Intellectual Property on the Crowdmuse Marketplace, a brand can license the creator’s artifact to co-create a digi-physical product. They can tap into a supplier and producer in our network to produce that product and then distribute it to collectors. With every purchase of a product, the revenue is automatically split between all contributors.

This leads to a circular economy as creative IP can be remixed or reused, and supply can be more easily repurposed to the network of creators. Instead of a single creator having to meet minimum order quantities to produce a good, a network of creators can be matched with a network of suppliers to better fulfill demand. Once growth of the network reaches an inflection point, this becomes a supply web.

In this multi-sided marketplace, suppliers and producers can bring their made-to-order capacity onchain with verifiable footprint standards like energy credits, water consumption, and community impact. This is the natural evolution of web2 footprint standards like ByBorre’s Textile Passports. 

By collecting, standardizing and verifying product metadata per garment, we can leverage footprint data to incentivize sustainable decisions and remove greenwashing across the supply chain. 

By providing infrastructure to facilitate more efficient transactions between creators, brands, suppliers, and consumers, our goal is to scale the creator economy in a sustainable manner.


