Project Merlin can drive GMV through Allo Protocol by integrating quadratic funding in MerlinCap DAO, expanding marketplace transactions on Merlin's Guild, and hosting collaborative grant rounds with Allo.

GMV Drivers and Metrics:
MerlinCap DAO: Monthly crowdfunding rounds targeting $50,000 in GMV via quadratic funding.

Metrics: Total funds raised, unique contributors, average donation size.
Merlin’s Guild Marketplace: Generating $30,000 in GMV monthly by connecting freelancers with Web3 projects.

Metrics: Completed contracts, total transaction value, repeat engagement.
Grant Rounds with Allo: Co-hosted rounds aiming for $20,000 in GMV, supporting Allo’s project development.

Metrics: Participation rate, average grant per project.
This approach aligns with Allo’s ecosystem goals and could yield ~$100,000 in monthly GMV, scaling as our community grows.