We are tracking the CO2e emissions and carbon footprint over time, so a good measurement is the reduction of carbon offset or that producers are buying carbon debits to become carbon neutral certified. 

But also tracking the number of farms or agricultural businesses adopting ExoSmart. This includes new sign-ups, active users, and long-term subscribers.

And third measuring the reach and effectiveness of educational initiatives like workshops or webinars, possibly through attendee numbers and post-event evaluations.