There are three types of user we aim to target  - Small Institutions: these are large LPs with 7 figures or more in capital who are trying to compete with the big on-chain market makers but lack any in house dev resources. Our recurring rebalancer tool and back testing solution will be incredibly powerful for them - Large retail whales: these are LPs with 6 figures or more in capital who are using LPing as a means of accumulating (DCAing) into a token of their choosing or who are trying to earn liquidity on long tail assets that have spikes in volatility / trading volume - Small retail users: these are users with 5 figures or more in liquidity who have similar strategies to the retail whales but who also might be in more of a “testing things out” phase. These users will benefit from having a single unified interface (vs 4-5 different platforms) that they can pair with educational content to begin their LPing journey.  Market Launch Plan  - Incentives: we aim to motivate our existing user base to bring in more users by deploying $50K in incentives for referrals. we will pay out $100 for every referral that generates $10K in LP automations. - Community Partnership Marketing: we aim to partner with various paid DeFi Discord communities to ensure that the most sophisticated users are aware of our comprehensive solution. - Arbitrum x Uni Awareness Campaign: if we can do a joint campaign with the grant sponsors we will ensure that majority of LPs are aware of our tooling stack. - PR Push: We will also work with crypto publishers to create an announcement about our LP tooling stack for Uniswap x Arbitrum. This will be a seamless narrative alongside V4 hype and bull market activity which will bring more liquidity on-chain (basically coincides with an increase in TAM for Arbitrum V3/V4 LPs).