As a community-focused project, Dot.alert() strives to engage new entrants and retain existing readers. Our ultimate goal is to ensure that as many people as possible in our close or immediate network are aware of the opportunities and risks associated with Web3.

To this end, we produce quarterly reports to measure our impact in terms of:
- Google Analytics: We currently average 80 visitors/month, 3min engagement time, 700 page views, 24 organic search sessions, and with 40% of our visitors coming from Nigeria and another 40% from the USA and India.
- Twitter: We average 270 impressions/day with a range between 60 and 970, and an average engagement rate of 9%. As we are currently rebuilding our Twitter communication strategy, we will likely see an evolution in these figures in the months to come.
- Reddit data: We routinely reach 1K views per publications and an average of 0.5 share per post, and we also keep review the number of referrals from Reddit in our GA.
- SEO data: We monitor search engine indexing, crawled pages, page score, organic traffic to ensure that the overall site health remains above 85% and around 90%.
- Fortnightly poll participation: We track and share with our audience the number of entries, correct entries, and duplicates. This allows our community members to get an idea of where they stand in their learning journey. 