GATA Protocol helps small-scale producers and artisans who do not have access to traditional markets or financial services showcase and sell their products to a global audience. By providing these individuals with a platform to reach customers worldwide and easily perform their commercial transactions, the GATA Protocol helps empower local economies and communities, by promoting economic inclusion and sustainable development. One of the ways GATA Protocol uses Hypercerts is in Product Authentication, to create unique digital certificates/fingerprints for each product listed on the platform. 