While we do track standard media KPIs like views, likes and social engagement, and all of these have been up-only since our launch last year, we actually primarily measure our impact in human terms. For us, a more important metric for success is the number of builders we are able to help educate about Nouns, Gitcoin and other impact funding sources that can help empower them to bring their skills to bear in a unique way. We have received the feedback on many occasions that much of our content across Twitter, YouTube, podcast feeds etc are evergreen tools that can and have been used to onboard new folks to this space. We also care deeply about making our content accessible, which is why we have made all of our branding and content completely CC0, so that it can be reused and recycled by other teams, and translated into other languages, as has already been done by groups from Latin America and Brazil.   