Jan 1st: Launch of incentives (25K ARB)
Jan 15th: $6M cumulative volume, 250 unique users (25K ARB)
Feb 1st: $14.8M cumulative volume, 500 unique users (25K ARB)
Feb 15th: $27.5m volume, 1000 unique users (25K ARB)
March 1st: $35m volume, 1500 unique users 
March 15th: $45m volume, 2000 unique users