**1. Attract new investors.**
We are at an inflection point for DeFi. While the first wave of DeFi primarily onboarded to L1s and engaged with applications there, we are seeing new users head directly to L2s. The speed and low-cost nature of L2s offer an ideal environment for the proliferation of DeFi products. For Arbitrum, there is immense value to be gained by having a range of applications that interface with Uniswap. This will defend and enhance Arbitrum’s place as a leading hub for DeFi in the years to come.

**2. Increase usage by existing investors.**
By allowing users to set up recurring purchases, Uniswap is able to simplify the investment process, making it more convenient for investors to stick to their long-term strategies and thus invest more, over time.

One simple way this is true is that DCA allows investors to make regular investments each month that coincide with income (e.g. put $50 of a paycheck into crypto) without having to remember to transact. As we see more companies and individuals transacting on chain to manage their operations or personal finances, there is immense potential to provide investing tools that help them grow their wealth over time and ultimately grow TVL on Arbitrum.

**3. Drive new tokens to deploy with Uniswap on Arbitrum.**
Token projects value investors with a long-term perspective. DCA aligns with this approach by encouraging investors to think beyond short-term price movements and focus on a project's fundamentals and potential for growth over an extended period. Thus, offering DCA can attract strong projects that have long-term thinking in mind.

Furthermore, DCA can contribute to building a loyal and committed community of investors. Regular engagement and contributions from a diverse group of investors can strengthen the overall community around a token project. 

**4. Unlock a market countercyclical strategy.**
Since DCA is not time-dependent, Uniswap and Arbitrum will be able to retain investors even when markets are down. This is furthered by the fact that DCA strategies perform best when they are done over a long period of time and during both ups and downs. Additionally, DCA removes the emotions from investing (i.e. investors might not keep investing in the down markets and setting and forgetting could ensure they do).

This project is uniquely positioned to be deployed on Arbitrum as it relies on low fees, thus enabling smaller but more frequent purchases. This is especially critical for smaller investors with limited capital. Instead of needing a lump sum to enter the market, investors can start with smaller, regular contributions, making it easier for a broader range of people to participate.
