AdToken is designed to drive GMV through increased advertising revenue generated by projects utilizing our platform. We anticipate that as more dApps integrate our AdSense solution, their user engagement will significantly increase, leading to higher revenues.

**Potential Metrics:**
- **Projected Ad Revenue Growth**: Based on initial traction, we estimate that projects using our platform could see a 20-30% increase in ad revenue over traditional advertising methods due to our optimized targeting and real-time payment features.
- **User Engagement Metrics**: We aim to facilitate over 1,000 active campaigns within the first year of integrating with the Allo Protocol, potentially generating millions in GMV through ad placements.
- **Community Participation**: With our incentive programs and community engagement strategies, we expect to onboard over 500 new projects in the first year, significantly contributing to the overall growth and GMV of the Allo ecosystem.

By focusing on driving user engagement and providing effective monetization strategies, AdToken is poised to contribute meaningfully to the Gross Merchandise Value through the Allo Protocol.