It implements the social layer. By leveraging ENS, Basenames, and other decentralized social protocols, it allows for the entire ecosystem to become involved with social aspects. We no longer need to view addresses as only accounts on the blockchain, they can be people, organizations, businesses, entities, etc.

It iimplements consumer-friendly interface. Traditionally, Onchain applications are difficult to use or are littered with extra "content" that the everyday user will never need. Thus, by providing a consumer-friendly interfacing and only displaying relevant data, it promotes an easy UX that the layperson will be able to interpret.