{"type": "project", "title": "Elephant in the Room Strategic Climate Solutions ", "logoImg": "bafkreiaqrdmlmmxbylijx73ahbstab4vti4dgdohonwx2q5ofr7gjecer4", "website": "https://elephantroom.ca", "bannerImg": "bafkreid6jvpxuyri33ec4qkvoetsm3j223cqi4qrccafk2vtqjyv4wxg6i", "createdAt": 1681949143037, "credentials": {"twitter": {"type": ["VerifiableCredential"], "proof": {"jws": "eyJhbGciOiJFZERTQSIsImNyaXQiOlsiYjY0Il0sImI2NCI6ZmFsc2V9..G3eWW9dsKLKaSPdA9O7Ugc0XqOkEDgG296r0vZWCySsFPxH0SuiPo-bhui_1gHfsv3sSVRpEMLgSxp5VV-LRDw", "type": "Ed25519Signature2018", "created": "2023-11-13T18:44:34.859Z", "proofPurpose": "assertionMethod", "verificationMethod": "did:key:z6MkghvGHLobLEdj1bgRLhS4LPGJAvbMA1tn2zcRyqmYU5LC#z6MkghvGHLobLEdj1bgRLhS4LPGJAvbMA1tn2zcRyqmYU5LC"}, "issuer": "did:key:z6MkghvGHLobLEdj1bgRLhS4LPGJAvbMA1tn2zcRyqmYU5LC", "@context": ["https://www.w3.org/2018/credentials/v1"], "issuanceDate": "2023-11-13T18:44:34.859Z", "expirationDate": "2024-02-11T18:44:34.859Z", "credentialSubject": {"id": "did:pkh:eip155:1:0xBd42d21D1D0909012860695dbE114138E7BFEAE4", "hash": "v0.0.0:pQZp3Ui0d3LVD0ZZPzs7qjKGEdkJ+AJEB5BDNQaS3w8=", "@context": [{"hash": "https://schema.org/Text", "provider": "https://schema.org/Text"}], "provider": "ClearTextTwitter#ClimateRace"}}}, "description": "**About**\n\nThe Elephant Room is a decentralized campaign organization that creates multimedia campaigns to move the needle on climate change. Working with Indigenous organizations, Web3 entities, voting organizations, neighbourhoods, cities and activists to promote climate action to communities around the world and to counter the vast array of fossil fuel advertising and disinformation.\n\n**GR19 Update**\n\nSince the last round we have begun the process of creating foundational crypto materials to familiarize businesses, governments, climate organizations, activists and media with how blockchain can be useful for climate solutions.\n\n![Our New Website](https://www.elephantroom.ca/wp-content/uploads/2023/11/website.png)\n\nOur new website filled with resources will soon be live!\n\nWe have received two grants from the Ethereum Foundation to enable our work. This has given us the  opportunity to work with some exciting blockchain enabled climate solutions projects and help tell their stories. Our goal is to create replicable and scalable templates for decision makers and other businesses.\n\n![Elephant in the Room Banner](https://www.elephantroom.ca/wp-content/uploads/2023/11/collage.png)\n\nStrategic messaging about the climate crisis needs to be around every corner including the corners of Web3 and yet, it is mostly absent. Even with a worsening situation every day, extreme weather events and storms becoming the norm, yet still well under 1 percent of overall news coverage was devoted to climate change last year and a majority of people still report that they rarely talk about climate change with their friends and family. \n\n![A billboard that says Vote for Salmon not a pipeline](https://www.elephantroom.ca/wp-content/uploads/2023/11/salmon-not-a-pipeline.png)\n\nWhile the majority of people understand that climate change is real, there is still no feeling of urgency and rarely are people aware of the solutions available to us\u2026our mission is to change that. making the solutions real and tangible for people. \n\nWe need a major shift in our approach to communications around the climate crisis. In order to do that we connect the dots for people on the things that motivate them to act; finding the inroads in specific communities around urgency, step-by-step solutions, and alternatives.\n\nWe \u201cfill the gaps\u201d by organizing and implementing the type of strategic campaigns that no one else is doing. Working both independently as well as with other nonprofits, First Nations/Native Americans, governments of all sizes and other partners to spread awareness, motivate change, find common ground and make solutions a reality.\n\n![A picture from the Great Climate Race](https://www.elephantroom.ca/wp-content/uploads/2023/11/climate-race.jpg)\n\nOur campaigns are local, involve existing networks and grassroots organizations and both air and ground games. We utilize digital platforms as well as traditional and in person methods to create a sense of community involvement as well as political mandate. We also work to incorporate important messaging into existing media (TV, Film, radio, podcasts etc.)\n\nWe have worked on hundreds of campaigns over the past 25 years ranging from stopping destructive mega projects at the community level to actively participating in and speaking at world summits; always with the goal of changing the conversation especially with those not already in the conversation.\n\n![a climate solutions ad on the side of a streetcar](https://www.elephantroom.ca/wp-content/uploads/2023/11/train.jpg)\n\n**What problem do we address?** \n\nWe address the \"elephant in the room\". Looking for ways to communicate and dialog with people about climate solutions that are usually left out of the conversation. We work with indigenous groups, immigrants, farmers and those about to be sunset out of energy jobs. We work with diversity, equity and inclusion groups as well as social and climate justice organizations. We are constantly testing what works and what doesn\u2019t work; where the polarity lies and how to stop the divisiveness that has infiltrated every conversation.\n\n\n**How we address it?**\n\nOur goal through each of our campaigns is to turn apathy, fear, and discord into action, cooperation and ultimately, heroism. \n\n\nA few examples of our work includes;\n\n\n**The Great Climate Race**\n\nA 10, and 2k virtual race and road race on the Vancouver waterfront and peer to peer crowdfunding web app to raise funds per mile for renewable energy projects\n\n[Watch the Video!](https://fb.watch/ml6ZHfwdUE/) \n\n\n**Conversations for Responsible Economic Development**\n\nBringing businesses into the climate conversation. Engaged hundreds of businesses in working collaboratively. Outreach and educational activities including research papers and multimedia as well as media relations \n\n\n[CRED Website](http://credbc.ca/) \n\n\n**Tar Sands Campaign**\n\nStrategic campaign to bring awareness to tar sands projects and issues\n\n![a banner at a rally at a UN climate convention that says stop the tarsands](https://www.elephantroom.ca/wp-content/uploads/2023/11/shut-down-the-tar-sands.jpg)\n\n**ECO**\n\nFilm, television and music PSAs and strategic climate messaging\n\n![Elephant in the Room Banner](https://www.elephantroom.ca/wp-content/uploads/2023/11/jane-fonda.png)\n\n**Raven Coal Mine**\n\nSuccessful campaign that stopped a coal mine in coastal forest habitat\n\n\n**Climate Action Plans (CAPs)**\n\nCreating CAP\u2019s for local governments\n![Climate Action Plans](https://www.elephantroom.ca/wp-content/uploads/2023/11/Screen-Shot-2020-08-23-at-5.26.16-PM.png)\n\n\n**FIPA (Canada/China trade treaty) legal challenge**\n\nWorking alongside the Hupacasath Nation to mount a Federal legal challenge against a problematic and dangerous trade treaty\n\n\n**Tsleil Waututh Nation Sacred Trust initiative**\n\nHelped to a support a major, decade long ongoing initiative to stop the Kinder Morgan pipeline and protect Burrard Inlet, West Coast and the climate \n\n![A billboard featuring an image of Kayah George](https://www.elephantroom.ca/wp-content/uploads/2023/11/Kayah.jpg)\n\n\n**VoteClimate**\n\nNational and regional election campaigns focused on raising awareness about climate change and encouraging people to push politicians for action\n\n![A flyer made for the Vote Climate campaign](https://www.elephantroom.ca/wp-content/uploads/2023/11/mom-and-baby.png)\n\n**Cool Neighbourhoods**\n\nUN award winning on-the-ground climate program in 27 neighbourhoods around Vancouver\n\n\n**Carbon Budget project/eDemocracy**\n\nCreated carbon budgets and climate engagements for local governments and authorities in Canada, US and Australia \n\n[eDemocracy Network website](https://ethelo.org/) \n\n\n\nAnd much more...\n----\n\n\n\nThank you for your support!\n\n\n", "logoImgData": {}, "bannerImgData": {}, "projectTwitter": "climaterace"}
Elephant in the Room Strategic Climate Solutions 
**About**

The Elephant Room is a decentralized campaign organization that creates multimedia campaigns to move the needle on climate change. Working with Indigenous organizations, Web3 entities, voting organizations, neighbourhoods, cities and activists to promote climate action to communities around the world and to counter the vast array of fossil fuel advertising and disinformation.

**GR19 Update**

Since the last round we have begun the process of creating foundational crypto materials to familiarize businesses, governments, climate organizations, activists and media with how blockchain can be useful for climate solutions.

![Our New Website](https://www.elephantroom.ca/wp-content/uploads/2023/11/website.png)

Our new website filled with resources will soon be live!

We have received two grants from the Ethereum Foundation to enable our work. This has given us the  opportunity to work with some exciting blockchain enabled climate solutions projects and help tell their stories. Our goal is to create replicable and scalable templates for decision makers and other businesses.

![Elephant in the Room Banner](https://www.elephantroom.ca/wp-content/uploads/2023/11/collage.png)

Strategic messaging about the climate crisis needs to be around every corner including the corners of Web3 and yet, it is mostly absent. Even with a worsening situation every day, extreme weather events and storms becoming the norm, yet still well under 1 percent of overall news coverage was devoted to climate change last year and a majority of people still report that they rarely talk about climate change with their friends and family. 

![A billboard that says Vote for Salmon not a pipeline](https://www.elephantroom.ca/wp-content/uploads/2023/11/salmon-not-a-pipeline.png)

While the majority of people understand that climate change is real, there is still no feeling of urgency and rarely are people aware of the solutions available to us…our mission is to change that. making the solutions real and tangible for people. 

We need a major shift in our approach to communications around the climate crisis. In order to do that we connect the dots for people on the things that motivate them to act; finding the inroads in specific communities around urgency, step-by-step solutions, and alternatives.

We “fill the gaps” by organizing and implementing the type of strategic campaigns that no one else is doing. Working both independently as well as with other nonprofits, First Nations/Native Americans, governments of all sizes and other partners to spread awareness, motivate change, find common ground and make solutions a reality.

![A picture from the Great Climate Race](https://www.elephantroom.ca/wp-content/uploads/2023/11/climate-race.jpg)

Our campaigns are local, involve existing networks and grassroots organizations and both air and ground games. We utilize digital platforms as well as traditional and in person methods to create a sense of community involvement as well as political mandate. We also work to incorporate important messaging into existing media (TV, Film, radio, podcasts etc.)

We have worked on hundreds of campaigns over the past 25 years ranging from stopping destructive mega projects at the community level to actively participating in and speaking at world summits; always with the goal of changing the conversation especially with those not already in the conversation.

![a climate solutions ad on the side of a streetcar](https://www.elephantroom.ca/wp-content/uploads/2023/11/train.jpg)

**What problem do we address?** 

We address the "elephant in the room". Looking for ways to communicate and dialog with people about climate solutions that are usually left out of the conversation. We work with indigenous groups, immigrants, farmers and those about to be sunset out of energy jobs. We work with diversity, equity and inclusion groups as well as social and climate justice organizations. We are constantly testing what works and what doesn’t work; where the polarity lies and how to stop the divisiveness that has infiltrated every conversation.


**How we address it?**

Our goal through each of our campaigns is to turn apathy, fear, and discord into action, cooperation and ultimately, heroism. 


A few examples of our work includes;


**The Great Climate Race**

A 10, and 2k virtual race and road race on the Vancouver waterfront and peer to peer crowdfunding web app to raise funds per mile for renewable energy projects

[Watch the Video!](https://fb.watch/ml6ZHfwdUE/) 


**Conversations for Responsible Economic Development**

Bringing businesses into the climate conversation. Engaged hundreds of businesses in working collaboratively. Outreach and educational activities including research papers and multimedia as well as media relations 


[CRED Website](http://credbc.ca/) 


**Tar Sands Campaign**

Strategic campaign to bring awareness to tar sands projects and issues

![a banner at a rally at a UN climate convention that says stop the tarsands](https://www.elephantroom.ca/wp-content/uploads/2023/11/shut-down-the-tar-sands.jpg)

**ECO**

Film, television and music PSAs and strategic climate messaging

![Elephant in the Room Banner](https://www.elephantroom.ca/wp-content/uploads/2023/11/jane-fonda.png)

**Raven Coal Mine**

Successful campaign that stopped a coal mine in coastal forest habitat


**Climate Action Plans (CAPs)**

Creating CAP’s for local governments
![Climate Action Plans](https://www.elephantroom.ca/wp-content/uploads/2023/11/Screen-Shot-2020-08-23-at-5.26.16-PM.png)


**FIPA (Canada/China trade treaty) legal challenge**

Working alongside the Hupacasath Nation to mount a Federal legal challenge against a problematic and dangerous trade treaty


**Tsleil Waututh Nation Sacred Trust initiative**

Helped to a support a major, decade long ongoing initiative to stop the Kinder Morgan pipeline and protect Burrard Inlet, West Coast and the climate 

![A billboard featuring an image of Kayah George](https://www.elephantroom.ca/wp-content/uploads/2023/11/Kayah.jpg)


**VoteClimate**

National and regional election campaigns focused on raising awareness about climate change and encouraging people to push politicians for action

![A flyer made for the Vote Climate campaign](https://www.elephantroom.ca/wp-content/uploads/2023/11/mom-and-baby.png)

**Cool Neighbourhoods**

UN award winning on-the-ground climate program in 27 neighbourhoods around Vancouver


**Carbon Budget project/eDemocracy**

Created carbon budgets and climate engagements for local governments and authorities in Canada, US and Australia 

[eDemocracy Network website](https://ethelo.org/) 



And much more...
----



Thank you for your support!



Elephant in the Room Strategic Climate Solutions 