{"signature": "0x0aaffd97d09d05ed8df4b420194853906afc283d717f7c7c0252041810785f6e656f2138525c75ed87e0822272af06a7d0a5ea2daef09c8e1049d3387409ae591b", "application": {"round": "0x20c94c8d87175abcac8892636cd23b25515e10f3", "answers": [{"type": "email", "hidden": true, "question": "Email Address", "questionId": 0, "encryptedAnswer": {"ciphertext": "/xTp4U3sjlSrb8m2yCE5LX9TQ8P/RyI8b/Tba6CfKTSJo9E3DRjztYhfsXtaTKIH", "encryptedSymmetricKey": "1a4cd37067875799e26eda794a995e61dc9ad6fb6a22be09cabd5f980296074c01730c37f3ce0cd6c5d3922436a41a112683d2d893fa6ee7919020adadfe54968b7755780df1c5d8ce347b6c71be64726923b61c9de546be96a644c30d0c1fae5044c9d70e4db1217208b455a777487439559e9b6c49ae34a0363454c00195c000000000000000200220e03ae40c3a0f45d426459e7bc703ae0b0843f28512e3a4d12543efe4c58a42f8938f1b514523fb26c06e546991ad"}}, {"type": "short-answer", "answer": "fabianferno", "hidden": true, "question": "Telegram Handle", "questionId": 1}, {"type": "short-answer", "answer": "https://github.com/orgs/warpads-xyz/repositories", "hidden": true, "question": "Project GitHub Repo", "questionId": 2}, {"type": "short-answer", "hidden": true, "question": "Link to your Public Group Chat", "questionId": 3}, {"type": "short-answer", "answer": "No I haven't participated in previous rounds", "hidden": true, "question": "Have you participated in a previous Gitcoin Grants Round? If so, please name the rounds or link the builder profile associated with previous rounds.", "questionId": 4}, {"type": "paragraph", "answer": "\n- **\ud83c\udfc5 Winner of dAGI Global Web3 x AI Hackathon (Brussels, 2024)**\n(https://dorahacks.io/buidl/14055)\n- Demo: https://www.canva.com/design/DAGKP7ah5cE/q654_Nlpps0Z-aQePsEUlg/watch", "hidden": true, "question": "Which hackathon did your project participate in, and when? Please provide a link to your hackathon project page.", "questionId": 5}, {"type": "paragraph", "answer": "Since the hackathon, we have optimized the architecture of the protocol to perform at scale. We also have reached out to various communities that would be looking to use our protocol within the Farcaster ecosystem like Nouns DAO & Based communities. \n\nWe had mentoring sessions from the founder of MBD.xyz  and have talked to various industry leaders about the feasibility of an open ads protocol for the web3 socials.", "hidden": true, "question": "Describe the progress and development of your project since the hackathon. What milestones have you achieved?", "questionId": 6}, {"type": "paragraph", "answer": "WarpAds is a fully open-source advertising protocol that enhances the Farcaster ecosystem and the broader web3 community. It addresses the monetization challenges faced by influencers and content creators on decentralized platforms by allowing seamless integration of advertising into Farcaster frames and posts without altering server infrastructure. This empowers creators to monetize their content while maintaining control over their data.\n\nBy open-sourcing our innovative technologies\u2014such as AI-powered ad labeling, adaptive content, and decentralized computations\u2014we contribute valuable tools to the OSS community. WarpAds aligns advertising with the decentralized ethos of web3, promoting user autonomy and fostering a community-driven approach to monetization. This adds significant value by bridging the gap between effective advertising and decentralized social platforms.", "hidden": true, "question": "How does your project contribute to the OSS? What problem does it solve, or what value does it add?", "questionId": 7}, {"type": "paragraph", "answer": "\nOur plans for further development include:\n\n1. **Multi-Platform and Content Expansion:**\n   - **Goal:** Extend WarpAds to support text-based posts and integrate with other web3 social platforms. \n   - **Use of Funds:** Invest in R&D and form partnerships for cross-platform compatibility. Implement sophisticated AI algorithms for better ad targeting and adaptive content. Employ AI specialists and integrate data services like MBD.xyz.\n \n2. **Security and Privacy Enhancements:**\n   - **Goal:** Strengthen security measures and ensure compliance with data protection regulations.\n   - **Use of Funds:** Conduct security audits and consult legal experts.\n\n3. **Community Engagement:**\n   - **Goal:** Develop documentation and encourage open-source contributions. Increase visibility within the web3 and OSS communities.\n   - **Use of Funds:** Hire technical writers and community managers.\n\n4. **Infrastructure & Operations:**\n   - **Goal:** Scale the infrastructure to handle growth.\n   - **Use of Funds:** Cover hosting costs and hire DevOps engineers.\n\nThe grant funds will accelerate these initiatives, helping us enhance WarpAds and broaden its impact on the decentralized advertising landscape.", "hidden": true, "question": "What are your plans for further development, and how will the grant funds be used to achieve these goals?", "questionId": 8}, {"type": "paragraph", "answer": "0x1eba83975bb26c3f13fb4aced748550a29f0bb1b, 84532", "hidden": true, "question": "For any project deploying smart contracts on blockchain networks, please list all your deployer addresses and their corresponding blockchain networks. Use this format for each entry: [deployer_address], [chain_id]\u2014for example, 0x123abc..., 42161 (This represents a deployer address on the Arbitrum network). Please include a separate line for each unique deployer address and blockchain combination.", "questionId": 9}], "project": {"id": "0x22d16f2c1e30709d9a6430d0b3c7fedfd7616222c33312f75aeb74ec8404da3e", "title": "Warp Ads", "logoImg": "bafkreieqhknllqum7xs3rbzs62jisj7rg5v4f726jp6snnk6zerzo3m5fi", "metaPtr": {"pointer": "bafkreiekoxaegqpxcb7zke7n5zwf64emasw7vybvztksyak3lqta3we5ca", "protocol": "undefined"}, "website": "https://www.warpads.xyz", "bannerImg": "bafkreiejki53tgsor37mgnfepfppxec4jvofmi7zeydubtbvn7syh6o2ga", "createdAt": 1730209624842, "userGithub": "fabianferno", "credentials": {"github": {"type": ["VerifiableCredential"], "proof": {"jws": "eyJhbGciOiJFZERTQSIsImNyaXQiOlsiYjY0Il0sImI2NCI6ZmFsc2V9..K1WmgslUV_FbYN2KtN_2YMrAI9fXvT0weogAQpPtCUSZmri5XxPnCMlmZ5KRtXgbmPXysphdL6ZIU3pdB_qtBg", "type": "Ed25519Signature2018", "created": "2024-10-29T17:57:29.446Z", "proofPurpose": "assertionMethod", "verificationMethod": "did:key:z6MkghvGHLobLEdj1bgRLhS4LPGJAvbMA1tn2zcRyqmYU5LC#z6MkghvGHLobLEdj1bgRLhS4LPGJAvbMA1tn2zcRyqmYU5LC"}, "issuer": "did:key:z6MkghvGHLobLEdj1bgRLhS4LPGJAvbMA1tn2zcRyqmYU5LC", "@context": ["https://www.w3.org/2018/credentials/v1"], "issuanceDate": "2024-10-29T17:57:29.445Z", "expirationDate": "2025-01-27T17:57:29.445Z", "credentialSubject": {"id": "did:pkh:eip155:1:0xe6FC3609233197e54f9A0b1C051534bec6ECf79b", "hash": "v0.0.0:CbEcCxNft12qAiYS9XglK9eF87kxkhGO4GlyI1QnR+I=", "@context": [{"hash": "https://schema.org/Text", "provider": "https://schema.org/Text"}], "provider": "ClearTextGithubOrg#warpads-xyz#57835412"}}, "twitter": {"type": ["VerifiableCredential"], "proof": {"jws": "eyJhbGciOiJFZERTQSIsImNyaXQiOlsiYjY0Il0sImI2NCI6ZmFsc2V9..L0Y2KTAB0QkpdN6WWUExop94AIvtlpq5KCBv5GyvHQt8EbFcTojtnMwX9nyZrfy8DKXpH8RtTm1CmLZms3e4DQ", "type": "Ed25519Signature2018", "created": "2024-10-29T17:53:41.256Z", "proofPurpose": "assertionMethod", "verificationMethod": "did:key:z6MkghvGHLobLEdj1bgRLhS4LPGJAvbMA1tn2zcRyqmYU5LC#z6MkghvGHLobLEdj1bgRLhS4LPGJAvbMA1tn2zcRyqmYU5LC"}, "issuer": "did:key:z6MkghvGHLobLEdj1bgRLhS4LPGJAvbMA1tn2zcRyqmYU5LC", "@context": ["https://www.w3.org/2018/credentials/v1"], "issuanceDate": "2024-10-29T17:53:41.256Z", "expirationDate": "2025-01-27T17:53:41.256Z", "credentialSubject": {"id": "did:pkh:eip155:1:0xe6FC3609233197e54f9A0b1C051534bec6ECf79b", "hash": "v0.0.0:1PnGeZKPjg/qFX1sijg49b5ICBTBK85vnR5TGPnL7c8=", "@context": [{"hash": "https://schema.org/Text", "provider": "https://schema.org/Text"}], "provider": "ClearTextTwitter#fabianferno"}}}, "description": "![Screenshot 2024-07-07 134047.png](https://cdn.dorahacks.io/static/files/1908c3f8db963d547cb1b9843c4b4239.png)\n\n\nWarpAds is an open display advertising protocol designed for the Farcaster ecosystem, aiming to revolutionize web3 advertising much like how Facebook Ads transformed social media marketing. By enabling users to convert any existing Farcaster frames into ad-embedded WarpAds Frames, WarpAds empowers influencers and content creators to monetize their content seamlessly. Simultaneously, it provides advertisers with a robust platform for targeted advertising\u2014all without necessitating any changes to the original server infrastructure.\n\n## Description\n\nAs Farcaster thrives as a leading social platform in the web3 space, the need for effective monetization and personalized advertising has become increasingly evident. Traditional advertising models often clash with the decentralized ethos of web3, leading to missed opportunities for influencers and advertisers alike. WarpAds bridges this gap by integrating advertising directly into Farcaster frames and posts, introducing a new paradigm of monetization that respects user autonomy and enhances the overall ecosystem.\n\n- **\ud83d\udee0\ufe0f Fleek Functions:** Handles the relayer service and computes influencer rewards and frame author royalties.\n- **\ud83e\udde0 Phala Network:** Provides AI-powered ad labeling and decentralized oracle computations within a Trusted Execution Environment (TEE).\n- **\ud83d\udee1\ufe0f [MBD.xyz](https://mbd.xyz/):** Offers data services for adaptive content and content moderation APIs for delivering personalized and compliant ads.\n- **\ud83d\udcca Subgraphs:** Utilizes The Graph Network for efficient querying and indexing of blockchain data.\n- **\ud83d\udcbb Development Stack:** Built with Node.js, Express, Next.js, Solidity, and TypeScript for a scalable and maintainable codebase.\n\n\n## \ud83d\ude80 Key Features\n\n##### \ud83d\udd04 **Ad-Embedded Frame and Post Conversion**\n- **Seamless Integration:** Effortlessly convert any Farcaster frame or post into a WarpAds Frame.\n- **Non-Intrusive:** Embed ads without altering the original content or requiring server modifications.\n\n##### \ud83d\udcb0 **Influencer Monetization**\n- **WarpAds URLs:** Influencers create custom WarpAds URLs for popular frames and posts they curate.\n- **Revenue Generation:** Higher click-through rates translate into greater earnings for influencers.\n- **Community Engagement:** Encourages influencers to share and promote quality content within Farcaster.\n\n##### \ud83e\udde0 **AI-Powered Ad Labeling with Phala Network**\n- **Advanced Labeling:** Utilize Phala's AI coprocessor for precise ad categorization.\n- **Privacy-Preserving:** Leverage TEE for secure and confidential computations.\n- **Enhanced Relevance:** Deliver more personalized and relevant ads to users.\n\n##### \ud83d\udee1\ufe0f **Adaptive Content with MBD**\n- **Personalized Advertising:** Use MBD.xyz's data services to tailor ads to individual user preferences.\n- **Adaptive Content:** Implement advanced algorithms for better ad targeting and content adaptation.\n- **Safety and Compliance:** Ensure all ads meet community standards and regulatory requirements.\n\n##### \ud83d\udcc8 **Comprehensive Interaction Analytics**\n- **Real-Time Tracking:** Monitor user interactions, clicks, and engagement metrics.\n- **Transparent Rewards:** Accurately compute ad click-through rates to reward influencers and frame authors.\n- **Insightful Data:** Provide valuable analytics to advertisers for campaign optimization.\n\n##### \ud83c\udfc6 **Royalty System for Frame Authors**\n\n- **Metadata Integration:** Frame authors can set WarpAds metadata on their servers to verify ownership.\n- **Fair Compensation:** Claim a share of the ad revenue generated from their original content.\n- **Incentivized Creation:** Encourage the development of high-quality frames within the Farcaster ecosystem.\n\n\n## \ud83c\udfc6 Hackathon Achievements\n\n- **\ud83c\udfc5 Winner of dAGI Global Web3 x AI Hackathon (Brussels, 2024)**\n- Link to submission: https://dorahacks.io/buidl/14055\n- Demo: https://www.canva.com/design/DAGKP7ah5cE/q654_Nlpps0Z-aQePsEUlg/watch\n\n\n## \ud83c\udfaf Future Milestones\n\n\ud83d\udd17 **AI-Driven Personalization, multi-Platform & multi-Type Expansion**\n\n- **Post-Based Credits:** Infer text-based influencer credits to extend beyond frames.\n- **Cross-Platform Compatibility:** Expand WarpAds to other web3 social platforms.\n- **Broader Reach:** Increase the potential audience for advertisers and content creators.\n- **Enhanced UI/UX:** Develop a more intuitive interface for both influencers and advertisers. \n- **Advanced Targeting:** Implement sophisticated algorithms for improved ad targeting.\n- **Adaptive Content with MBD:** Leverage MBD.xyz's data services for dynamic content adaptation based on user behavior and preferences.\n\n---\n\n### Why WarpAds for Gitcoin Grants?\n\nBy applying for the Gitcoin Grant Hackathon Alumni Round, WarpAds seeks to further develop and refine its platform to better serve the Farcaster community and the broader web3 ecosystem. The grant will enable us to:\n\n- **Accelerate Development:** Enhance our technology stack and implement advanced features more rapidly.\n- **Expand Adoption:** Reach a wider audience of influencers, content creators, and advertisers.\n- **Foster Innovation:** Continue to pioneer new approaches in decentralized advertising and monetization.\n", "lastUpdated": 0, "projectGithub": "warpads-xyz", "projectTwitter": "fabianferno"}, "recipient": "0xe6FC3609233197e54f9A0b1C051534bec6ECf79b"}}